Driven by data, powered through automation
It's no secret… Achieving positive user growth across your digital platforms is the number 1 goal for all of the housing associations that are investing in digital self-serve platforms.
So what if you could show your customers – at scale – how simple, easy and appealing it is to get the information they need, 24/7 at their fingertips without the need to dial in?
That's where Nudge & Shift step in, advanced customer engagement campaigns made by Prodo...
Channel shift starts with a Nudge…
Designed to kickstart customers registering to use your online services
Shift joins forces with Nudge…
To keep customers coming back for more with data-driven optimisation and closed-loop reporting
Why wait any longer to make digital channel shift happen?
Whether you’ve already invested into your shiny new website or portal, or you’re about to invest into a platform, the next logical step is to start encouraging digital adoption with Nudge or Shift!
We'll do the hard work for you, supporting your human-heavy teams with 24/7 self-service features to increase operating efficiencies and put the saved time back into where your organisation needs it most.
All you need to do is choose between Nudge and Shift - book a call with our team and we can guide you through which is right for your association!
- Customer Experience
- Digital Transformation
Spend less time on repeatable tasks, get more time back to spend with vulnerable customers
Demonstrate clear ROI of your portal investment through visual dashboards that show exactly when and where a customer engages
Reach customers on the digital channels they choose, when they choose, with industry-leading technology
How much could you save with Nudge and Shift?
Accelerate your channel shift strategy with the right program for your association...
- Customer registration focussed
- 12 month Nudge strategy, solution and insights
- Campaign execution (awareness, engagement & registration)
- Optimised email templates & content
- On-page conversion tactics powered by automation
- Nudge reporting dashboard (registration & insights)
- Customer engagement focussed
- 12 month Shift strategy, solution, insights & integration
- Data integrations and closed loop reporting
- Campaign execution (re-engagement & long term advocacy)
- Data driven multi-channel customer journeys
- Shift reporting dashboard (registration, engagement & insights)
What is Accelerated Channel Shift?
Digital channel shift is all about ensuring your team is adding value through the right channel, implementing key technologies to automate straightforward transactions. Accelerated Channel Shift (ACS) is here to step it up a gear.
We’ve taken our extensive knowledge and experience from 22 years in the housing sector and running successful marketing campaigns outside the sector to develop the ultimate channel shift accelerating programs that work with what you’ve already got as long as you’re ACS ready.
This isn’t about replacing staff. It’s about freeing them up from routine, repeatable tasks, so that they can spend more time with those who need it most. There will always be the need for human interaction - especially in sectors like social housing, but not every issue needs to be dealt with personally. Accelerated channel shift is all about easing the burden on marketing and contact teams!
Ready to start accelerating through your housing associations' channel shift objectives?
Whether you’ve already invested in your shiny new website or portal, or you’re about to invest in a platform, the next step is to start encouraging digital adoption with Nudge or Shift!
And we're ready to help you!
Get in touch today and our Strategy team can tell you everything you need to know about how Nudge & Shift work, as well as which one is right for your organisation!
How does Shift work?
With access to your internal systems, we will carry out a comprehensive deep-dive of your current website and portal to pinpoint exactly where you’re losing customer engagement as well as key optimisation points.
Your 12-month strategy will focus on integrated solutions that use customer data to map out optimised pathways, allowing for more advanced multi-touchpoint email campaigns and automated lead nurturing.
On top of advanced chatbots and workflows, Shift unlocks access to an advanced dashboard for complete closed-loop reporting. You’ll be able to see exactly what’s happening inside your online platforms and watch as your tenants become true digital advocates!