Use the power of automation to

Accelerate Channel Shift in Housing

Nudge and Shift are the sector’s most intelligent all-in-one customer engagement campaigns, designed to get your customers not only using your digital services but loving them day in, day out. So you can do more with less work.

Driven by data, powered through automation

It's no secret… Achieving positive user growth across your digital platforms is the number 1 goal for all of the housing associations that are investing in digital self-serve platforms.

So what if you could show your customers – at scale – how simple, easy and appealing it is to get the information they need, 24/7 at their fingertips without the need to dial in?

That's where Nudge & Shift step in, advanced customer engagement campaigns made by Prodo...


Channel shift starts with a Nudge…
Designed to kickstart customers registering to use your online services


Shift joins forces with Nudge…
To keep customers coming back for more with data-driven optimisation and closed-loop reporting

Why wait any longer to make digital channel shift happen?

Whether you’ve already invested into your shiny new website or portal, or you’re about to invest into a platform, the next logical step is to start encouraging digital adoption with Nudge or Shift!

We'll do the hard work for you, supporting your human-heavy teams with 24/7 self-service features to increase operating efficiencies and put the saved time back into where your organisation needs it most.

All you need to do is choose between Nudge and Shift - book a call with our team and we can guide you through which is right for your association!


Let's talk

  • Customer Experience
  • Digital Transformation
  • Marketing

Customer Experience

Spend less time on repeatable tasks, get more time back to spend with vulnerable customers

Digital Transformation

Demonstrate clear ROI of your portal investment through visual dashboards that show exactly when and where a customer engages


Reach customers on the digital channels they choose, when they choose, with industry-leading technology

How much could you save with Nudge and Shift?

Accelerate your channel shift strategy with the right program for your association...

Nudge (Adoption)

  • Customer registration focussed
  • 12 month Nudge strategy, solution and insights
  • Campaign execution (awareness, engagement & registration)
  • Optimised email templates & content
  • On-page conversion tactics powered by automation
  • Nudge reporting dashboard (registration & insights)

Shift (Advocacy)

  • Customer engagement focussed
  • 12 month Shift strategy, solution, insights & integration
  • Data integrations and closed loop reporting
  • Campaign execution (re-engagement & long term advocacy)
  • Data driven multi-channel customer journeys
  • Shift reporting dashboard (registration, engagement & insights)

What is Accelerated Channel Shift?

Digital channel shift is all about ensuring your team is adding value through the right channel, implementing key technologies to automate straightforward transactions. Accelerated Channel Shift (ACS) is here to step it up a gear.

We’ve taken our extensive knowledge and experience from 22 years in the housing sector and running successful marketing campaigns outside the sector to develop the ultimate channel shift accelerating programs that work with what you’ve already got as long as you’re ACS ready.

This isn’t about replacing staff. It’s about freeing them up from routine, repeatable tasks, so that they can spend more time with those who need it most. There will always be the need for human interaction - especially in sectors like social housing, but not every issue needs to be dealt with personally. Accelerated channel shift is all about easing the burden on marketing and contact teams!

Ready to start accelerating through your housing associations' channel shift objectives?

Whether you’ve already invested in your shiny new website or portal, or you’re about to invest in a platform, the next step is to start encouraging digital adoption with Nudge or Shift!

And we're ready to help you! 

Get in touch today and our Strategy team can tell you everything you need to know about how Nudge & Shift work, as well as which one is right for your organisation! 

Let's talk

Shift joins forces with Nudge

Shift is there to help you get people to register for your online services and then use them time after time.

It uses data-driven insights, closed-loop reporting and dynamic integrations for enhanced optimisation. 

Shift will accelerate and increase the rate at which your customers adopt your digital platforms and turn them into true digital advocates.

How does Shift work?

With access to your internal systems, we will carry out a comprehensive deep-dive of your current website and portal to pinpoint exactly where you’re losing customer engagement as well as key optimisation points.

Your 12-month strategy will focus on integrated solutions that use customer data to map out optimised pathways, allowing for more advanced multi-touchpoint email campaigns and automated lead nurturing.

On top of advanced chatbots and workflows, Shift unlocks access to an advanced dashboard for complete closed-loop reporting. You’ll be able to see exactly what’s happening inside your online platforms and watch as your tenants become true digital advocates!

Let's talk

Why Shift?

You’ve got people registered but need them to keep coming back

With data-driven engagement tactics to promote key features at the right time

You want stronger insights and to see the full customer journey

With an upgraded data dashboard showing exactly what's happening in your portal

You want to demonstrate ROI and drive operational efficiencies

With enhanced optimisation and supercharged strategies that speed up the process

Channel Shift starts with Nudge

Nudge is an advanced customer engagement program built and powered by Prodo, designed to help kickstart people registering to use your online services. 

Nudge runs seamlessly in the background to attract and engage customers, learning the current customer journey and optimising it to encourage registrations. 

It will supercharge your website and portal and turn them into one big registration machine. 

How does Nudge work?

Nudge takes our learnings from building customer portals to deliver a tried-and-tested solution to drive channel shift and get tenants registering for your online services – taking off the burden from your marketing team and customer contact centre.

To get a full understanding of your customer’s behaviours and where your organisation is currently at with digital transformation, we’ll install various quantitative analytical tools onto your current online platforms. 

All the information and data we collate will provide recommendations to progress and activate your Nudge program; forming the basis for strategic tactics like conversion rate optimised landing pages, lead generating chatbots and trigger-based automation workflows.    

Let's talk

Why Nudge?

You’ve just started your digital transformation journey

And you're just not seeing digital adoption from customers so far

Your self-service portal is up-and-running

But people aren’t registering and your investment is going to waste

Your goal is to drive adoption and kickstart channel shift

You need to see measurable results from your efforts