RBH Client Spotlight

Pushing RBH's digital customer service ahead of the curve

What we did: Web Development, Digital Transformation, Design, Chatbot

The story so far...

We've been a digital partner with Rochdale Boroughwide Housing (RBH), the UK's first tenant and employee co-owned mutual housing society, for a few years now. RBH is blazing a trail by wholeheartedly embracing our newest technologies and solutions to push their digital service offering ahead of the curve. We love taking the opportunity to keep pushing the boundaries for ongoing digital transformation!

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A fresh, tenant-focussed website redesign

We designed and developed RBH's brand new website, built in Umbraco. It's been carefully designed to feel more relevant to RBH’s individual neighbourhoods, as well as taking on a fully-responsive, mobile-first approach, making sure tenants can use the platform regardless of the type of device they use. 

 

We based our design process upon extensive customer research and feedback to meet RBH’s goal of creating a website designed with its tenants’ needs and preferences in mind,  providing them with effective, engaging digital solutions. We carried out an extensive technical consultancy and discovery phase to understand the full requirements and scope of the project, working with RBH to clearly outline the challenges of its infrastructure. 

"Prodo has been instrumental in the development and implementation of our new website and portal, as well as being proactive in providing us with advice and assistance in marketing automation... We’re excited to continue working with Prodo to push boundaries for our ongoing digital transformation plans."

Rowena Kirk, Director of Transformation at Rochdale Boroughwide Housing

RBH logo

Delivering a chatbot in a crisis

COVID-19 forced digital transformation in many ways. We were quick to implement a Crisis Communication Chatbot - something that RBH knew they needed to have when they launched their new website. The integrated chatbot built in HubSpot has been utilised as a digital solution to signpost tenants to self-solve common queries about COVID-19 and direct them to helpful resources.

RBH Chatbot

25%

increase in sessions across the website

5000+

portal sessions since launch

50%

increased portal users in the first month since launch

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My RBH
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The ultimate customer self-service portal

During our work with RBH, it also became apparent that they were in need of a customer self-service portal. And after an extensive collaborative consultancy phase, we at Prodo provided a bespoke portal that allows RBH customers to check their account balance, pay their rent, report repairs, and book appointments. All transactions that would have previously required a call or face-to-face meeting with the customer to complete.

The Prodo team behind the project...

The will to ‘do good’ is part of Prodo's DNA, and that's one of the many reasons the social housing sector resonates so well with our core values. We love working with association's of all shapes and sizes!

The Prodo team

 

Take a look at our recent Housing Hive with Zoe and Bede from RBH...

 

 

 

Interested in procuring a portal for your housing association?

We'd love to help, book a call with us today!

CONTACT US

Explore more of our work...

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20k average logins per month

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Orbit Move: Winner of Most Innovative Housing App

100% of applications now processed digitally

Find Out More

Driving forward digital innovation with Housing Solutions

50% increase of portal usage year-on-year

Find Out More

Helping PA Housing to secure Digital Landlord of the Year with My PA portal

20k average logins per month

Find Out More

Looking for your next project partner?

If you've got a digital project you need support with, Prodo could be the perfect fit for your organisation. We work with every client on an individual basis - so we'd love to chat more about how we can tailor our services to you!

CONTACT US