From the back cover:
"We believe there’s a lack of common understanding and practical advice on implementing digital transformation programmes in the housing space.
This book draws on our experience of delivering such programmes and includes insights from UK housing professionals who talk frankly about their experiences of running channel shift projects."
Today's consumers are used to receiving fast, simple and instant service online, regardless of the organisation they’re dealing with. Now, Housing associations must live up to these same expectations as they roll out new channels of communication to their tenants.
In Shift! we describe four key hallmarks of successful channel-shift projects in the housing space to help make this happen:
1: Mindset | 2: Planning | 3: Delivery | 4: Measurement & improvement
We’ve incorporated personal insights from professionals working in the sector, practical advice gleaned from past projects and stats from our 2018 channel-shift survey to provide a deep-dive into all stages that can be picked up by housing professionals at any point in their digital transformation journey.