-2.png)
The Housing Hive is a place for social housing professionals to share, collaborate and support each other. Powered by Prodo – we’re here to offer our insight and guidance as a digital agency – but it’s powered by you, the people working day-to-day in the housing sector.
Prodo has been working in the housing sector as a leading digital partner for over 16 of our 21 years and one of the main reasons we love the sector, is different association’s capacity to share best practice with each other.
Now more than ever, we’re seeing the community collaborate and rapidly evolve its response to the COVID-19 outbreak, breaking new boundaries across digital transformation and communication.
We wanted to play our part in this collaboration, so decided to bring together as many social housing professionals from across the country together in this very unusual time of change to support each other, share ideas of what’s worked and discuss what the new future may look like. And from that, The Housing Hive was born!
📆 When? Thursday 9th July
⌚️ What time? 11am
🌍 Where? Zoom
💡 Agenda? Digital Transformation success stories
⚡️ Panel: Jon Stanley, VP of Marketing @ Caesarstone
🐝 Who should attend? Professionals in the social housing space - feel free to share this page with your colleagues!
Register below!
We're excited to welcome Jon Stanley to the panel, VP for Marketing at luxury quartz manufacturers, Caesarstone!
We're going to be talking about the amazing success they've had with digitalising their end-to-end processes and customer journeys and how this can be transitioned in the social housing space.
Hosted by Prodo, The Housing Hive is a regular virtual session for social housing professionals to share, collaborate and support each other. It takes less than 30 seconds to register for 30 minutes of digital goodness!
GJW as a business were marketing themselves and interacting with their customers in a very traditional and offline way, making their cost-per-acquisition high, their support only available during office hours, and generally a little behind the times. The customer base & target customers were reluctant and cautious about online methods. Chrissy & GJW were facing very similar challenges to many in the Social Housing sector - shifting their customers online in order to enhance their experience and operate more efficiently.
Using their Umbraco-based website & portal, in combination with HubSpot’s suite of tools & Prodo’s strategic partnership, 2 years on, GJW has made huge strides towards their target. Over 10,000 of their contacts are now registered to the MyBoat portal, they’re converting their leads to customers and supporting their current customer base 24/7 through the use of digital!
We were joined by Russell Carter, Senior Product Owner at Health Shield, who spoke to us about utilising digital to support staff wellbeing - and Health Shield's product Breeze which is soon to be fully launched.
Russell talked us through the fact they've found mental health, financial situation, physical health etc. all correlate generally when it comes to wellbeing. Breeze aims to cover these areas. The platform brings in expert content from other sources as well as from Health Shield themselves.
We were joined by Sian Bennett, Head of Music & Events Marketing at Mustard Media, who talked us through how the events industry has inevitably had to quickly adapt to the current situation, which has resulted in the launch of their Virtual Event Lab product!
This week's guest speaker, Steve Dungworth, from Golden Marzipan took us through his ABC of topics relating to working in social housing:
💥 Agile - We discussed how friction in work has altered since the outbreak and how specific it is for each of us.
🌎 Big Data - Housing Associations have enormous amounts of data, it's often not arranged and presented in a way which it can be utilised to enhance service delivery.
📱 Channel Shift - Targets in this area for Housing Associations are often unrealistic.
Our panellist Gary Haldane from Kingdom Housing explained they’re planning to introduce remote working as a preferred long term strategy, moving away from the traditional workplace and embracing digital solutions to enable them to achieve this
GJW as a business were marketing themselves and interacting with their customers in a very traditional and offline way, making their cost-per-acquisition high, their support only available during office hours, and generally a little behind the times. The customer base & target customers were reluctant and cautious about online methods. Chrissy & GJW were facing very similar challenges to many in the Social Housing sector - shifting their customers online in order to enhance their experience and operate more efficiently.
Using their Umbraco-based website & portal, in combination with HubSpot’s suite of tools & Prodo’s strategic partnership, 2 years on, GJW has made huge strides towards their target. Over 10,000 of their contacts are now registered to the MyBoat portal, they’re converting their leads to customers and supporting their current customer base 24/7 through the use of digital!
A report on how the recent impacts of COVID-19 have impacted work in social housing. How have employees handled the transition to remote? What are their biggest challenges? Are they more productive?
Find Out MoreShift! is the paperback book from Prodo written for UK housing professionals. To give you a sneak preview of Shift!, we'll send you Chapter 3 straight to your inbox...
Find Out MoreCheck out our new report on the current state of channel shift in the housing sector, covering statistics from last year and what the..
Find Out More
