RBH Client Spotlight

Pushing RBH's digital customer service ahead of the curve

What we did: Web Development, Digital Transformation, Design, Chatbot

The story so far...

We've been a digital partner with Rochdale Boroughwide Housing (RBH), the UK's first tenant and employee co-owned mutual housing society, for a few years now. RBH is blazing a trail by wholeheartedly embracing our newest technologies and solutions to push their digital service offering ahead of the curve. We love taking the opportunity to keep pushing the boundaries for ongoing digital transformation!


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A fresh, tenant-focussed website redesign

We designed and developed RBH's brand new website, built in Umbraco. It's been carefully designed to feel more relevant to RBH’s individual neighbourhoods, as well as taking on a fully-responsive, mobile-first approach, making sure tenants can use the platform regardless of the type of device they use. 


We based our design process upon extensive customer research and feedback to meet RBH’s goal of creating a website designed with its tenants’ needs and preferences in mind,  providing them with effective, engaging digital solutions. We carried out an extensive technical consultancy and discovery phase to understand the full requirements and scope of the project, working with RBH to clearly outline the challenges of its infrastructure. 

"Prodo has been instrumental in the development and implementation of our new website and portal, as well as being proactive in providing us with advice and assistance in marketing automation... We’re excited to continue working with Prodo to push boundaries for our ongoing digital transformation plans."

Rowena Kirk, Director of Transformation at Rochdale Boroughwide Housing

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Delivering a chatbot in a crisis

COVID-19 forced digital transformation in many ways. We were quick to implement a Crisis Communication Chatbot - something that RBH knew they needed to have when they launched their new website. The integrated chatbot built in HubSpot has been utilised as a digital solution to signpost tenants to self-solve common queries about COVID-19 and direct them to helpful resources.

RBH Chatbot


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increased portal users in the first month since launch

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A dash of marketing automation from HubSpot

 We've been working closely with RBH to develop a launch plan for the website and portal, integrating a range of customer communications to encourage digital as the channel of choice, including social media and email marketing. Through utilising the suite of tools within HubSpot and our extensive knowledge as a Diamond Solutions partner, we've been able to start communicating with tenants in a whole new way and we're excited to develop these channels further!

The Prodo team behind the project...

The will to ‘do good’ is part of Prodo's DNA, and that's one of the many reasons the social housing sector resonates so well with our core values. We love working with association's of all shapes and sizes!

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The Prodo team

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Looking for your next project partner?

If you've got a digital project you need support with, Prodo could be the perfect fit for your organisation. We work with every client on an individual basis - so we'd love to chat more about how we can tailor our services to you!

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