Orega - HubSpot

Orega's new chatbot that qualified more leads in 3 weeks than their live chat did in 1 year

What we did: Inbound marketing, Chatbot, SEO & Paid Media

The story so far...

Orega is a successful, privately owned serviced office provider with locations in city centres around the UK and Europe. It provides the highest level of support services and professional working environments, complete with top-quality IT and telecoms, meeting rooms, support services, free Wi-Fi and break out areas.

 

 

How do we generate more qualified leads and raise our profile within such a competitive industry?

Despite having been providing serviced office centres for over a decade, Orega were struggling to generate leads or gain traction with new enquiries. Though they were producing content to some level, there was little strategy involved and they needed to increase bookings of office tours. They wanted to boost traffic through engaging content and unique data capture tools.

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Using inbound to nurture leads through the buying cycle

Orega's objective of increasing lead generation to gain new clients meant that inbound marketing was the perfect fit, thanks to its suitability for guiding prospects through a considered purchase where much of the research is done online.

 

We proposed a full inbound approach utilising HubSpot tools, focused on creating honest, engaging, fresh and relevant content developed with Orega’s two key personas in mind. The content targeted all of the associated pain points of office space to raise awareness of the services and solutions to these pain points that Orega can provide. 

Created engaging data capture tools like interactive maps, calculators and quizzes

Optimised keywords and utilised social amplification

Utilised HubSpot CRM and workflows to nurture contacts and empower sales teams

Getting the conversation started with a chatbot

We knew a chatbot was the right tool to support Orega's live chat function - but even we were amazed by the results! The bespoke chatbot creates a unique customer journey depending on which page a visitor enters the site, with the facility to book office tours by location with calendar integration. The bot qualified more leads in its first 3 weeks than the live chat did in a whole year!

Orega Chatbot
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148%

increase year-on-year organic web traffic

1100%

ROI

130%

increase in Orega's deal value

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Orega
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The results?

All of our inbound strategies are designed to be evergreen - supported by marketing automation emails and workflows for ongoing lead nurturing, so the results keep coming. We've helped Orega increase conversion and generate new enquiries through improved data capture, with over 150 sales qualified leads forwarded to the customer sales team.


Orega's deal value increased significantly - by 130% - indicating that the content is reaching the right persona. The chatbot delivered more qualified leads in the first 3 weeks than live chat did in a year, and it continues to deliver highly qualified leads.

For every £1 spent, Orega achieved a return of £11 - delivering +1100% ROI

Orega-Grey

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