Lowell HubSpot CMS Website

Lowell goes digital for B2B experience

What we did: HubSpot CMS Development, Design

The story so far...

Lowell is one of the largest credit management companies in Europe. They have operated at the forefront of the debt purchasing and collections sector for over 15 years and work with a broad range of clients across key industries such as retail, utilities, telecoms and financial services.

 

Improving the client experience with a dedicated website 

Lowell began their digital transformation journey last year with a re-launch of their consumer website, however, they also wanted to continue improving their online clients' experience. Following a competitive pitch process, Lowell engaged with Prodo, and through an agile design and development process, their first B2B website was created. It offered them new ways to showcase their work and results through dynamic content, insight sign-ups and account-based marketing.

 

Lowell HubSpot Website
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Creating a platform geared for success

We carried out a comprehensive scoping and requirements process with Lowell to fully understand their needs and wants for their new website. Keeping in line with the brand’s overarching Group guidelines, we designed a dynamic HubSpot CMS website that built upon these concepts.

 

Through utilising integrated HubSpot tools like smart content, drag-and-drop landing pages, lead flows and data capture points, the website is now geared towards developing existing and new client relationships. 

The results?

The new website generated over 2000 sessions in the first month, providing a platform for Lowell to communicate with their current client database as well as develop targeted contact nurturing with HubSpot’s account-based marketing tools. We're continuing to work alongside Lowell to evolve and develop their website, using features like Service Hub to build a comprehensive knowledge base. 

Lowell HubSpot CMS Website
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“Implementing HubSpot as our end to end marketing automation platform has proved to be great decision. It’s playing a key role in every aspect of our marketing activities.”

Claire Halliwell, Marketing Manager at Lowell

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