Using the inbound marketing strategy powered by the HubSpot platform alongside PPC campaigns and SEO, we’ve launched a number of evergreen campaigns across core themes, specifically designed to raise brand awareness and nurture consumers until they become MQLs.

Over the last few years, we’ve written blogs, emails, ebooks, social campaigns and built pillar pages, quizzes, surveys, infographics, videos, animation… all within the tactical inbound campaigns designed to attract, engage and convert their customers.

Outside of inbound marketing, we’ve provided additional design and video tasks to become a true extension of the Health Shield team.

Whether it be policy documents, adhoc email marketing campaigns, designed assets for social posts and blogs posts or animated media banners for awards and events, we’ve helped Health Shield bring their brand to life across multiple platforms and channels.

An example of our inbound strategies working alongside PPC include the occupational health campaign. With the Coronavirus pandemic encouraging businesses to change the way they work, Health Shield came to us noticing an appetite for occupational health services. After thorough SEO research we launched the occupational health epic alongside a PPC campaign which improved occupational health lead performance by 800%.