GJW website and MyBoat portal

Reinventing the GJW brand and digitising their business model

What we did: Web Development, Design, Inbound Marketing, Paid & SEO

The story so far...

GJW Direct (Groves, John and Westrup Limited) have specialised in Marine Insurance for over 175 years. The market was changing and they had three key challenges...  

  • Grow the boat insurance market by attracting new customers 
  • Launch and create a new digital presence
  • Build customer loyalty and improve retention

They needed a partner that would help them digitise their business model to drive online applications and grow the insurance market by attracting new potential customers with a non-insurance proposition. Enter Prodo! We've been working with GJW for over a year now and continue to see amazing results... 

GJW Website
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Dual websites to grow the market

We worked closely with the GJW team to form the strategy, design a solution and deliver the multi-element project. We built two new Umbraco websites for GJW: one with the full capability to purchase insurance across eight boat ranges (GJW Direct), and a new self-service digital boat organiser portal, MyBoat, that allows members to set up boat profiles, add important documentation, and create and customise reminders.

Fresh brand identity for multi-channel approach

We designed two full brand identities that would work on and offline for their core insurance brand and new MyBoat brand. We managed all aspects of their print (stationery, policy docs and brochures), as well as video and event stand designs at their exhibit at the Southampton Boat Show.

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"Prodo bring a calm professional, innovative and can-do mindset to our digital agency requirements. We regard Prodo as an ‘in house’ extension to our Marketing division and we are highly satisfied with everything they do for us."

Lev Osman, CEO at GJW Direct

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GJW Boat Name Generator Inbound Campaign
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Tactical inbound marketing campaigns to generate new customers

Prodo launched a tactical inbound marketing campaign using marketing automation platform HubSpot as the engine to deliver marketing awareness of MyBoat. Through persona workshops and comprehensive industry research, 13 bespoke HubSpot inbound marketing campaigns were launched in six months to tactically reach their multiple boating personas.

Engagement and data capture

Through useful information and interactive content like quizzes, checklists and tips

Comprehensive SEO & Paid Media strategy

We handle GJW's PPC and campaign management as well as bespoke pillar pages and link building

Exciting future plans...

We've just launched Service Hub FAQs and planning is underway for feedback surveys and chatbots

144%

website traffic increase

7000+

sign-ups to MyBoat since launch

86%

online insurance quotes increase year-on-year

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The Prodo team behind the project...

It's a bit of a cliché, but we really are a little family! With over 50 members, so maybe not that little... We love bringing clients into our world and creating strong, lasting relationships that encourage transparency and collaboration.

Learn More
The Prodo team

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Looking for your next project partner?

If you've got a digital project you need support with, Prodo could be the perfect fit for your organisation. We work with every client on an individual basis - so we'd love to chat more about how we can tailor our services to you!

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