What we did: Web Development, Design, Inbound Marketing, Paid & SEO
GJW Direct (Groves, John and Westrup Limited) have specialised in Marine Insurance for over 175 years. The market was changing and they had three key challenges...
They needed a partner that would help them digitise their business model to drive online applications and grow the insurance market by attracting new potential customers with a non-insurance proposition. Enter Prodo! We've been working with GJW for over a year now and continue to see amazing results...
We worked closely with the GJW team to form the strategy, design a solution and deliver the multi-element project. We built two new Umbraco websites for GJW: one with the full capability to purchase insurance across eight boat ranges (GJW Direct), and a new self-service digital boat organiser portal, MyBoat, that allows members to set up boat profiles, add important documentation, and create and customise reminders.
We designed two full brand identities that would work on and offline for their core insurance brand and new MyBoat brand. We managed all aspects of their print (stationery, policy docs and brochures), as well as video and event stand designs at their exhibit at the Southampton Boat Show.
Lev Osman, CEO at GJW Direct
Prodo launched a tactical inbound marketing campaign using marketing automation platform HubSpot as the engine to deliver marketing awareness of MyBoat. Through persona workshops and comprehensive industry research, 13 bespoke HubSpot inbound marketing campaigns were launched in six months to tactically reach their multiple boating personas.
Through useful information and interactive content like quizzes, checklists and tips
We handle GJW's PPC and campaign management as well as bespoke pillar pages and link building
We've just launched Service Hub FAQs and planning is underway for feedback surveys and chatbots
It's a bit of a cliché, but we really are a little family! With over 50 members, so maybe not that little... We love bringing clients into our world and creating strong, lasting relationships that encourage transparency and collaboration.
Sector: Manufacturing
What we did: Inbound Marketing, Digital Transformation, Design, HubSpot
Sector: Housing
What we did: Web Development, Design, Marketing Automation, Chatbot
Sector: Leisure & Tourism
What we did: Web Development, Design, Inbound Marketing, Chatbot, SEO & Paid
If you've got a digital project you need support with, Prodo could be the perfect fit for your organisation. We work with every client on an individual basis - so we'd love to chat more about how we can tailor our services to you!
