We worked closely with the GJW team to form the strategy, design a solution and deliver the multi-element project. We built two new Umbraco websites for GJW: one with the full capability to purchase insurance across eight boat ranges (GJW Direct), and a new self-service digital boat organiser portal, MyBoat, that allows members to set up boat profiles, add important documentation, and create and customise reminders.

We designed two full brand identities that would work on and offline for their core insurance brand and new MyBoat brand. We managed all aspects of their print (stationery, policy docs and brochures), as well as video and event stand designs at their exhibit at the Southampton Boat Show.

Prodo launched a tactical inbound marketing campaign using marketing automation platform HubSpot as the engine to deliver marketing awareness of MyBoat. Through persona workshops and comprehensive industry research, 13 bespoke HubSpot inbound marketing campaigns were launched in six months to tactically reach their multiple boating personas.