Caesarstone

Growing Caesarstone's online brand presence

What we did: Inbound Marketing, Digital Transformation, Design, HubSpot

The story so far...

Caesarstone manufacture premium quartz surfaces for kitchens and bathrooms, partnering with fabricators and fitters all across the UK. Consumers are unable to buy direct from Caesarstone and with cheaper, lower quality products entering the market, raising brand awareness of their unique quartz was a key priority to secure and grow their market share.

 

Bringing the brand to life in their current CMS (managed by their global digital agency) was proving to be a challenge and there was little measurable return on their high levels of digital spend. After a competitive pitch process, Prodo was appointed as their digital partner. 

 

 

Understanding the challenges for a brand that sell B2B but need to promote B2C 

We began with a full-scale consultancy piece that included an audit of their site structure, content, paid activity and an in-depth persona workshop. This guided our overarching strategy to build B2C brand awareness, helping us to create a comprehensive inbound marketing plan that could stretch their creative aspiration without having to redesign their current site using landing and blog page tools within HubSpot.

CS Cheat Sheet
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Tactical, evergreen inbound campaigns

Utilising inbound strategies, progressive SEO tactics and PPC realignment, we continue to create tactical, evergreen campaigns through the HubSpot marketing platform. The content aims to raise brand awareness, educate the consumer and generate data-captured leads through interactive assets, blogs, emails and pillar pages. This is supported by a multi-channel amplification strategy behind every level to drive and nurture consumers through the funnel.  

298%

increase in MQLs

3000+

new contacts

37%

consumer email open rate

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Moving the sample request process online

Within our role as a digital partner, we worked closely with the Caesarstone team to move their sample request process fully online. We designed and built an automated digital solution to streamline the current manual procedure, with a custom-made sample selection landing page and email nurturing campaign designed to capture the most qualified leads. Using the tools within HubSpot, we created automated notification workflows for the team at Caesarstone to monitor requests, customer-facing emails to keep them up-to-date on their samples and custom dashboard reports. 

CS Request A Sample

Over 1,000 sample requests since launch

With customised reporting dashboards to filter by region, colour and lead score.

Warranty Registration now digital

Allowing for full visibility of the customer journey online

Plans to re-envision showroom appointments

Utilising HubSpot tools to fully customise the journey

"We have worked successfully with Prodo over the last 15 months, during which time they have become a trusted partner. Their team has reimagined and revitalised our approach to digital and the results speak for themselves. More so, the Prodo team continue to be collaborative and adaptable, responding quickly and professionally to variances in our market and new ideas. A highly recommended team."

Jonathan Stanley, VP Marketing Director at Caesarstone UK

Caesarstone-Grey

The Prodo team behind the project...

It's a bit of a cliché, but we really are a little family! With over 50 members, so maybe not that little... We love bringing clients into our world and creating strong, lasting relationships that encourage transparency and collaboration.

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Prodo Team

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