What we did: Inbound Marketing, Digital Transformation, Design, HubSpot
Caesarstone manufacture premium quartz surfaces for kitchens and bathrooms, partnering with fabricators and fitters all across the UK. Consumers are unable to buy direct from Caesarstone and with cheaper, lower quality products entering the market, raising brand awareness of their unique quartz was a key priority to secure and grow their market share.
Bringing the brand to life in their current CMS (managed by their global digital agency) was proving to be a challenge and there was little measurable return on their high levels of digital spend. After a competitive pitch process, Prodo was appointed as their digital partner.
We began with a full-scale consultancy piece that included an audit of their site structure, content, paid activity and an in-depth persona workshop. This guided our overarching strategy to build B2C brand awareness, helping us to create a comprehensive inbound marketing plan that could stretch their creative aspiration without having to redesign their current site using landing and blog page tools within HubSpot.
Utilising inbound strategies, progressive SEO tactics and PPC realignment, we continue to create tactical, evergreen campaigns through the HubSpot marketing platform. The content aims to raise brand awareness, educate the consumer and generate data-captured leads through interactive assets, blogs, emails and pillar pages. This is supported by a multi-channel amplification strategy behind every level to drive and nurture consumers through the funnel.
Within our role as a digital partner, we worked closely with the Caesarstone team to move their sample request process fully online. We designed and built an automated digital solution to streamline the current manual procedure, with a custom-made sample selection landing page and email nurturing campaign designed to capture the most qualified leads. Using the tools within HubSpot, we created automated notification workflows for the team at Caesarstone to monitor requests, customer-facing emails to keep them up-to-date on their samples and custom dashboard reports.
With customised reporting dashboards to filter by region, colour and lead score.
Allowing for full visibility of the customer journey online
Utilising HubSpot tools to fully customise the journey
Jonathan Stanley, VP Marketing Director at Caesarstone UK
It's a bit of a cliché, but we really are a little family! With over 50 members, so maybe not that little... We love bringing clients into our world and creating strong, lasting relationships that encourage transparency and collaboration.
Sector: Social Housing
What we did: App Development, Digital Transformation, Design
Sector: Social Housing
What we did: Umbraco Web Development, Design, Customer Portal, Chatbot
Sector: Professional Services
What we did: Umbraco Web Development, Customer Portal, Design, Inbound Marketing, Lead Generation, SEO & Paid Media
If you've got a digital project you need support with, Prodo could be the perfect fit for your organisation. We work with every client on an individual basis - so we'd love to chat more about how we can tailor our services to you!
