How To Kickstart Your First Inbound Marketing Campaign: Part 2
So now you've got your head around inbound marketing that little bit more, it's time to develop your campaign. Creating campaign personas and smart goals provide quality structure and insight for your content. A detailed buyer persona will help you determine where to focus your time, guide product development and allow for alignment across the organisation. As a result, you will be able to attract the most valuable visitors, leads and customers to your business.
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