Generating website traffic is the #1 challenge for marketers and it has been for years - HubSpot’s State of Inbound report for 2020 said marketers’ top priority is ‘generating leads’.
Everyone knows more traffic means more leads and more leads means more sales. If you’ve got a good website! Your website can (and should be) the most hard-working tool in your digital strategy. But for many businesses, it’s simply not performing.