The Inbound campaign that increased The Hewitt Fertility Centre's enquiries by 210%

The Hewitt Fertility Centre is one of the largest facilities in Europe and with the highest pregnancy rate in the world. They wanted to generate more site traffic and generate more informed leads, whilst remaining a voice of authority by providing genuine advice within a complex, sensitive and sometimes difficult topic.

Meeting the challenge

We developed a comprehensive inbound marketing campaign that identified the ‘pain points’ of prospective patients, including new buyer personas, content audits and automated workflows.

By researching and understanding the target audience, we created a comprehensive content plan encompassing blogs, interactive quizzes, social media posts and paid media, all with the intention of sensitively guiding the user through the fertility process and capturing qualified leads.

Achieved

210%

Increase in enquiries

Over

82%

Increase in traffic

Year-on-year

20%

Revenue increase