Delivering a user-centric website experience for PA Housing

Following the successful delivery of PA Housing’s MyPA customer self-service portal, Prodo's next focus was redeveloping their general needs housing website.

The outgoing site was a few years old, and no longer reflected the organisation’s brand or values, or the changing expectations of customers in-line with PA's new self-service offering. Creating a future-proofed digital platform that better suited the needs of PA’s customer base was essential.

The results

Having delivered a new site for asra in 2017, Prodo have continued to deliver all PA Housing’s digital requirements through the merger of asra and Paragon, rebranding platforms to reflect the new organisation, and more recently delivering a complete design and UX overhaul of the site.

As members of PA’s Digital Transformation Management Board, Prodo’s role as a strategic partner has seen our relationship with them expand to encompass multiple digital project deliveries, across web, dedicated home sales site and self-service requirements, with a focus on continuous improvement.