Following the successful delivery of PA Housing’s MyPA customer self-service portal, Prodo's next focus was redeveloping their general needs housing website.
The outgoing site was a few years old, and no longer reflected the organisation’s brand or values, or the changing expectations of customers in-line with PA's new self-service offering. Creating a future-proofed digital platform that better suited the needs of PA’s customer base was essential.
Working collaboratively with the Comms and IT teams at PA Housing, we delivered a fully-responsive Umbraco website that placed users firmly at the heart of our solution.
Spending time with stakeholders and customers generated data and insights that supported key decisions around information hierarchy and design, allowing us to shape UI and UX to encourage adoption of digital services through prominent signposting to PA’s self-service platform.
A dedicated property shop area of the site provides engaging content for those looking for a new home, whilst supporting conversion through enquiries for properties to let and buy - and thanks to the integration with PA's CRM system, it's simple to manage for the back-office teams.
Having delivered a new site for asra in 2017, Prodo have continued to deliver all PA Housing’s digital requirements through the merger of asra and Paragon, rebranding platforms to reflect the new organisation, and more recently delivering a complete design and UX overhaul of the site.
As members of PA’s Digital Transformation Management Board, Prodo’s role as a strategic partner has seen our relationship with them expand to encompass multiple digital project deliveries, across web, dedicated home sales site and self-service requirements, with a focus on continuous improvement.