Orega's new chatbot that qualified more leads in 3 weeks than their live chat did in 1 year

Despite having been providing serviced office centres for over a decade, Orega needed support to help generate new leads and gain traction with new enquiries

What we did

We developed a comprehensive inbound marketing campaign that identified the ‘pain points’ of prospective patients, including new buyer personas, content audits and automated workflows. By researching and understanding the target audience, we created a comprehensive content plan encompassing blogs, interactive quizzes, social media posts and paid media, all with the intention of guiding the user through the fertility process and capturing qualified leads.


The results

Evergreen inbound strategies supported by marketing automation emails and workflows for ongoing lead nurturing

Increased conversion and new enquiries through improved data capture

Over 100 sales qualified leads forwarded to the customer sales team

Organic Traffic 48% increase compared to 2018 year to date. 148% increase compared to 2016 year to date.