Orega's new chatbot that qualified more leads in 3 weeks than their live chat did in 1 year

Despite having been providing serviced office centres for over a decade, Orega needed support to help generate new leads and gain traction with new enquiries

What we did

We developed a comprehensive inbound marketing campaign that identified the ‘pain points’ of prospective patients, including new buyer personas, content audits and automated workflows. By researching and understanding the target audience, we created a comprehensive content plan encompassing blogs, interactive quizzes, social media posts and paid media, all with the intention of guiding the user through the fertility process and capturing qualified leads.

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Chatbot 

Our bespoke chatbot creates a unique customer journey depending on which page a visitor enters the site, with the facility to book office tours by location with calendar integration. 

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The results

  • Evergreen inbound strategies supported by marketing automation emails and workflows for ongoing lead nurturing.

  • Increased conversion and new enquiries through improved data capture.

  • Over 100 sales qualified leads forwarded to the customer sales team.

  • Organic Traffic 48% increase compared to 2018 year to date. 148% increase compared to 2016 year to date.

  • More qualified leads from the chatbot in 3 weeks than live chat did in one year.

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