Despite having been providing serviced office centres for over a decade, Orega needed support to help generate new leads and gain traction with new enquiries
After developing bespoke buyer personas, we went on to create several inbound marketing campaigns that targeted all of the associated pain points of office space to raise awareness of the services and solutions to these pain points that Orega can provide. Through clever social amplification, topical blog content, leadflows and interactive assets (like a customisable business map) we nurtured leads through the buying cycle from marketing qualified leads to sales leads.
We developed a comprehensive inbound marketing campaign that identified the ‘pain points’ of prospective patients, including new buyer personas, content audits and automated workflows. By researching and understanding the target audience, we created a comprehensive content plan encompassing blogs, interactive quizzes, social media posts and paid media, all with the intention of guiding the user through the fertility process and capturing qualified leads.
Evergreen inbound strategies supported by marketing automation emails and workflows for ongoing lead nurturing
Increased conversion and new enquiries through improved data capture
Over 100 sales qualified leads forwarded to the customer sales team
Organic Traffic 48% increase compared to 2018 year to date. 148% increase compared to 2016 year to date.