Orega's new chatbot that qualified more leads in 3 weeks than their live chat did in 1 year

Despite having been providing serviced office centres for over a decade, Orega needed support to help generate new leads and gain traction with new enquiries

What we did

We developed a comprehensive inbound marketing campaign that identified the ‘pain points’ of prospective patients, including new buyer personas, content audits and automated workflows. By researching and understanding the target audience, we created a comprehensive content plan encompassing blogs, interactive quizzes, social media posts and paid media, all with the intention of guiding the user through the fertility process and capturing qualified leads.



Our bespoke chatbot creates a unique customer journey depending on which page a visitor enters the site, with the facility to book office tours by location with calendar integration. 


The results

  • Evergreen inbound strategies supported by marketing automation emails and workflows for ongoing lead nurturing.

  • Increased conversion and new enquiries through improved data capture.

  • Over 100 sales qualified leads forwarded to the customer sales team.

  • Organic Traffic 48% increase compared to 2018 year to date. 148% increase compared to 2016 year to date.

  • More qualified leads from the chatbot in 3 weeks than live chat did in one year.