Reinventing the GJW brand and digitalising their business mode

GJW Direct (Groves, John and Westrup Limited) have specialised in Marine Insurance for over 175 years. They needed to reinvent their brand, digitise their business model to drive online applications and grow the insurance market by attracting new potential customers with a non-insurance proposition.

Sign-ups

3100+

New members in 6 months

Increased

173%

Online users in the first 3 months when compared to the previous year

Increased

226%

Sessions rates in the same period