The inbound campaign that's making Caesarstone a household name

Caesarstone manufacture premium quartz surfaces for kitchens and bathrooms, partnering with fabricators and fitters all across the UK.  Consumers are unable to buy direct from Caesarstone and with cheaper, lower quality products entering the market raising brand awareness of their unique quartz was a key priority to secure and grow their market share.

Bringing the brand to life in their current CMS (managed by their global digital agency) was proving to be a challenge and there was little measurable return on their high levels of digital spend.

Captured over

750

New contacts from inbound activity in the first 3 months

Up

33%

On organic traffic

Spent

70%

Less on PPC with greater returns from their activity