A mobile-first approach for Bromford’s new website

Bromford is a midlands-based housing association managing around 40,000 homes. They’re one of our longest standing housing clients, having worked with us for over ten years.

We’ve delivered several major versions of their Umbraco website, with ongoing support and improvements, tackling key areas of UI and UX improvements to create the best possible user journey, as well as keeping the look and feel aligned with their core brand values.

A mobile first approach

With mobile traffic driving over 50% of site visits (and increasing), we recognised the need for a mobile-first approach to the development of Bromford's primary website, as well as in the design and UX of both their customer and colleague portals

What resulted is a fully responsive, mobile optimised Umbraco website that captures Bromford’s brand values whilst supporting the user journey and a CMS that firmly places control of day-to-day changes with the Bromford digital team.

Flat mockups