A lead-gen microsite for BASF utilising the HubSpot COS platform

The Construction Chemicals division of BASF, the world’s largest chemical company, wanted to expand their audience and draw in more specific leads, like architects, architectural technicians and design engineers. To do this, they required engaging content that also provides genuinely useful information about building regulations and waterproofing structures to encourage users to complete a CPD certification.  

The results

  • Fully branded Microsite dedicated to BASF construction chemicals that generates successful leads month on month.
  • Clear, comprehensive content that demystifies the technical complexities of the topic and delivers SEO ranking. 
BASF Case Study