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The Challenge

The Aspinall Foundation joined us in 2012 with quite a problematic website. This included a stagnating booking performance which showed little improvement year on year. By optimising the site and creating blended campaigns covering a range of channels, we saw a strong improvement in bookings year on year. But we still felt there was room to improve, so we decided to create a brand new site which had superior functionality and an improved user experience.

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What we did

We needed to go back to the beginning to rebuild the website and create a digital asset that was fit-for-purpose and satisfied both internal and external stakeholder objectives. This started with stakeholder interviews at Port Lympne in our engagement bus to conduct eye-tracking, followed by completely redesigning The Aspinall Foundation's digital assets to create device-specific customer journeys, giving greater flexibility to change web content and refactoring existing content.

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About The Aspinall Foundation

The Aspinall Foundation was started by John Aspinall in the early 1970s to breed endangered gorillas and reintroduce them to their natural habitat. Now it’s a conservation charity, operating the Howletts and Port Lympne Wildlife Parks, specialising in the conservation and repatriation of some of the world’s most endangered species.

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Proven results

30%

Online revenue increase

26%

Increase in ticket booking conversion rate

FIND OUT HOW

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