Business Development Manager

Prodo has an exciting opportunity for a Business Development Manager to join our expanding New Business team, focusing on growing our relationships and opportunities within the social housing space.

Competitive salary up to £35k DOE | Remote work flexibility | Private healthcare plan

4 Day Work Week - New for 2022: We’re implementing a 4-day working week but you still get paid for 5! Receive a clarity day away from your weekly schedule to focus on training, wellbeing and personal development.

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About the role

Due to the types and scale of the digital transformation projects our target market work with, you will be nurturing and closing enterprise level sales with typical values ranging from five to six figures. Paired with the commission scheme we offer, you’ll have the ability to drastically impact your potential earnings month-by-month. Your goal is to build a strong, attractive pipeline with the aim of converting leads into long-term customers for our Client Services department to grow further.


We are known as the industry leader within this space and the last 24 months have seen us develop a series of exciting digital solutions that solve fundamental social challenges. 


You will be responsible for taking our suite of housing specialist products to market. Both opening and closing new deals together with responding to public sector tenders as part of a 360 role that will give you full control over your sales cycle, whilst being support by our Engineering team, Marketing agency partner and Client Services team to ensure that you have all of the necessary tools to succeed.


This opportunity provides you with the platform to introduce our innovations to leaders within the social housing space at scale, giving you access to an unparalleled commission scheme that scales alongside your quota.

Remote work flexibility

HQ based in Chester - 2 days in the office

Competitive salary & training

Private healthcare cover & pension

What’s in it for you?

On average, our deals can reach up to six figures and beyond. Our sales teams are all enrolled onto the following package:

  • Competitive salary (Up to £35k p/a depending on experience)
  • 4 day working week*
  • Remote work flexibility with HQ based in Chester (2 days a week attendance required)
  • Enhanced maternity and adoption leave package**
  • Enhanced paternity leave**
  • Sick pay on a 3/6/9-days per year of service respectively 
  • Commission structure: 5% of total contract value for any new sale / 7% of total contract value for any new sale paired with a three-year support contract
  • Private healthcare cover & pension
  • 23 days annual leave + Bank Holidays (We also close for at least 10 days over Christmas)
  • Anniversary gifts - increasing with each year - to include a paid-for holiday on 5 and 10 years, plus additional days holiday, team lunches and company celebrations – we really do like to make a fuss of our colleagues.
  • Personal development opportunities - we've sent employees all over the world to train in their field

*4 day working week starts when you pass your probationary period.

**upon 12 months of service you will receive this benefit subject to Prodo’s policy

The Business

Established in 1998, Prodo was formed by Pippa Adams who is still involved in the day to day operations of Prodo. We're a fun and friendly digital agency that has been around the block for 24+ years. Although we are fun, we are just as ambitious to innovate and growth further. We have clear growth and product innovation plans set out for the next 3 - 5 years.


This is a challenging but rewarding role: we are looking for someone who not only meets the personal requirements but also matches our company values. For all applicants, we suggest you consider our core values and see if they fit your personality...

Our core values...

Have fun do good
Have fun, do good

Love what you do with a fun, positive working environment that inspires you to do your best work

Stay curious
Stay curious

A dedication to keep up with the latest industry goings-on and topping up our training credentials

Get stuff done-1
Get stuff done

We take responsibility and actually get all of the wonderful things we say we can do - done

Genuinely care
Genuinely care

Every single person at Prodo genuinely cares about doing the best possible job they can

Have fun do good
Have fun, do good

Love what you do with a fun, positive working environment that inspires you to do your best work

Stay curious
Stay curious

A dedication to keep up with the latest industry goings-on and topping up our training credentials

Get stuff done-1
Get stuff done

We take responsibility and actually get all of the wonderful things we say we can do - done

Genuinely care
Genuinely care

Every single person at Prodo genuinely cares about doing the best possible job they can

Role purpose

You will be working as part of an expanding team where you will be developing relationships with potential new housing Customers.


The overarching purpose of this role is two-fold, going to market with:

  1. Prodo’s industry leading mobile app, FrankApp Pro, for social housing providers who need to accelerate channel shift and build sustainable tenancies by engaging their residents digitally
  2. Prodo’s ACS optimised website offering, Cor:de, for housing providers’ private sales and rental arms who need to advertise their properties and drive enquiries for potential new residents 

You’ll be looking to build a short-sales-cycle pipeline, to make fast impact on our customer base in the housing sector.


You’ll take your contacts on the full cycle of:

  • Awareness (helping them identify they have a problem to solve, or showing empathy towards the problem they already have identified)
  • Consideration (consulting on the potential options they have to help solve that problem)
  • Decision (pitching to them ‘Why Prodo?’ and ultimately closing them into a customer)

Together with a CRM full of potential leads we have built up over the years in our target market, you’ll have access to a database of new contacts to engage over the phone, via LinkedIn and using automated sales sequencing via HubSpot.


You’ll be seen as consultative support to our target market, showing empathy with their challenges and advising on the solutions Prodo has to offer to help them drive their organisations towards their goals for channel shift and lead generation.


You’ll have access to experts in their field at Prodo (UX, design, accessibility, web development, technical, infrastructure) to help you answer more complex queries from your prospects, but you should be a quick learner, you can adapt to situations and start to provide answers to questions on the spot, as you learn more about our solutions and way of operating.


You will be assigned a number of Marketing Qualified Leads (MQLs) and will be creating strategies to nurture these leads into Sales Qualified Leads (SQLs) and opportunities for the New Business team to close. 


Alongside the above, you will be given the opportunity to work together with the New Business team to continually shape our ongoing Sales Strategy. This includes identifying, attracting, engaging with and qualifying in desirable targets across the housing sector to contribute towards Prodo’s continued year-on-year growth.

Key responsibilities for this role

  • Using our Sales Strategy to identify, engage with and convert desirable prospects
  • Working with the Head of Strategy to tailor our sales strategy so that works for you, learning on your skillsets and experience
  • Owning any assigned MQLs - all of which are at different stages of the buying cycle
  • Actively prospecting  these leads in order to engage with them and understand their key objectives 
  • Conducting high volume prospecting to qualify leads through personalised videos, LinkedIn Sales Navigator, calls, email, social media and other tools 
  • Speaking on our regular Housing Hive webinar about the challenges in the housing space which your assigned products can help to solve
  • Attending industry events to build relationships and prospect potential new leads
  • Working with Marketing to create specific campaigns that will help generate more leads for you at scale
  • Conduct needs qualification calls with specific prospects as assigned
  • Building on the prospecting resources available to you (Email Templates, Sales Materials, Credentials Deck) 
  • Providing insights to the team regarding your prospects 
  • Sourcing key stakeholders at your target prospects 
  • You'll learn how a variety of organisatins operate in the housing sector, what challenges they face on a daily basis, and how technology can dramatically improve their businesses, their employees' and their customers lives


Personal requirements

  • Ability to showcase where you have achieved and exceeded targets
  • 3-4 years experience in a digital agency Business Development or Sales role
  • Goal orientated and task-driven, with personal drive and determination 
  • Ability to showcase where you have achieved targets and exceeded targets
  • Excellent communication skills 
  • Ability to ask open questions and understand customer challenges and goals (training provided) 
  • The ability and desire to work in a fast-paced environment with peers who challenge you to grow and develop
  • Excellent written and verbal communication skills
  • Previous successful sales experience OR a strong desire to begin a sales career
  • Naturally curious and passionate
  • The technical aptitude to master our sales tools
  • A keenly developed competitive nature
  • ‘One-speed’ energy with a highly self-driven sense of motivation
  • The ability to deal with and thrive on objections and rejection on a daily basis

Some things that might give you that extra edge… 

  • You could have successfully performed in a Sales role at a digital agency, or a recruiter in the tech industry
  • Proven ability to generate new business in the digital space through a mixture of calls, lead nurturing and qualification 
  • Previous sales experience in which you demonstrated the ability to meet or exceed sales targets

Ready to take the next step in your career?

Apply online now: