20 / 04 / 2017

Website trends you need to know about for optimal web performance

Here are the website trends that you need to know about for optimal web performance...


Website trends are changing all the time, here's a snapshot of the latest things you need to know about when thinking of building a new site to ensure optimal web performance...



A huge trend on the increase is Chatbots - so artificial intelligence actually answering your questions online.

Interstitial anxiety

Another trend is the increased awareness of interstitial anxiety, which is the moment from when you actually click a button or perform an action. We’re going to see a lot more interactions, a lot more animations to see that something is actually happening after we've performed an action online.

'Landing page first' mentality

Another trend is ‘landing page first’ mentality. A lot more people are accessing websites through either social media referrals or paid referrals, meaning they're being directed straight to a landing page.

Skeleton screens

Something else to be aware of is skeleton screens - partially loading portions of a website before you see the remainder of the content. This really helps bring down website loading times, especially on a mobile device.

Mobile-first design

And finally, we’re going to see more brands adapting mobile-first design - meaning increased user accessed websites via mobile devices. We'll no doubt see real focus put on those mobile designs before they actually get to desktops.

For more on these and other topics, please check out our other blogs for website trends to improve web performance and so much more.

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