17 / 02 / 2017

What to do with users after goal completion (user off-boarding)

The process of user off-boarding (this is what we call the process after goal completion) is so often overlooked online, but is often a huge focus of business practice offline, a strange but not uncom

The process of user off-boarding (this is what we call the process after goal completion) is so often overlooked online, but is often a huge focus of business practice offline, a strange but not uncommon contradiction in the world of digital.

In the simplest terms, user off-boarding is how you treat your users (or customers, if applicable) after they've completed the goal that you had for them. If you want to know a little bit more about why it's important, I quickly explain what user off-boarding is and why it is important in this video.

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