Use video to your Advantage Now!

Paul Earnden
Paul Earnden
01 / 02 / 2017 | Prodo Insights

This is absolutely the time you should start using video to your advantage. With the constant rise of video across multiple platforms, it will continue to be the fastest growing channel for marketing. Most people feel that video is a time consuming, and therefore costly, process - but it doesn't have to be.

Document don't create. We're not saying that professional video content is no longer relevant. But by documenting everything you do, you'll find yourself with so much more usable content. Often, content creators become fixated on the lighting and the backdrop, but if the content is good then why should this be the case?


One of the most important parts of your 2017 marketing strategy this year is video. Its predicted that 60 percent of all content published this year will be video, moving to 80 percent next year. Now as an organisation who you can probably tell by the sudden influx of video. As an organisation that is almost following that and trying to do that, one of the hardest things I’ve found it getting time to create that video and now I’ve had to fit it in right in between of my calendar I’ve got two three minutes to film this video hopefully it’s a one take wonder. Going to Boston last year and watching Gary on stage, I’ve followed him massively since then. And one of his biggest mantras is document don’t create and what Gary means by that is instead of big white walls, backdrop, hair and makeup and so on. Instead of really having to strategies and plan for a video just document every single day. Having a videographer with you when your pitching to a client, potentially have a videographer when you’re having a strategy day, have a videographer company meeting videographer. As a result, you will find that you have the ability to create so many more videos than ever before without having to fit two, three, four minute sessions in between people’s calendars. And it’s not to say that there isn’t still a place for really well structured, well organised, well documented, well strategized video, its crucial but its needs to be a small part of your video strategy. You can absolutely smash video by documenting.