The FAQs we receive as an inbound agency and HubSpot partner

At Prodo, we love to answer your questions and help you find the best solution for your business, here are a few of the most popular frequently asked questions:

What is HubSpot?

Founded in 2006, HubSpot is an inbound marketing software, aimed to help you attract visitors, convert leads and close customers. With HubSpot you can create engaging content, share on social media, nurture leads via landing pages, CTAs and automated emails and help you build a relationship with clients. Want to know more? Our blog gives you a deeper low-down on what HubSpot is, how it works and what the benefits of using it are.

What’s Prodo’s relationship with HubSpot?

Prodo is in its third year of working with HubSpot and during this time has become one of the fastest-growing HubSpot agencies. In 2019 Prodo became a Diamond partner, one of eight in the UK. As a Diamond Partner, we were able to unlock exclusive resources enabling us to grow better and offer more to our clients. For more information on our new Diamond status and what it means, read our blog.

How does Prodo work with HubSpot?

We help you get the very most out of HubSpot. Using HubSpot’s suite of growth tools, Prodo will work with you to create a comprehensive marketing strategy, bespoke to your specific business needs. We’ve been running high-performing digital marketing campaigns since 1998 and we’ll apply all that experience to realise your unique inbound campaign. Using expertise across content, search engine optimisation, branding, paid search, integrations, conversational marketing, HubSpot, workflows, bots, CRM, service and much more – we’ll build a tailor-made Inbound strategy that draws customers towards your brand and both meets and exceeds your unique business goals.

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What does your epic strategy look like?

We'll work really closely with your business to learn exactly what it is you want to achieve with an inbound strategy. From persona workshops to data integrations, we can help set up your HubSpot portal and go on to deliver a tailored marketing strategy. 

We work in ‘epics’ – quarterly action plans that cover the core tactics across three-month periods. Initially, we will scope out potential plans for the year ahead but provide more granular detail on the first Epic. This is because we use an agile approach, allowing us to test and experiment with ideas, technology, software and tools across the year and put more effort where it works well for your business.

Typically, a traditional epic features top-of-the-funnel to bottom-of-the-funnel content, designed to nurture your leads through their sales journey towards an end goal. This includes blogs, assets, emails, landing pages, forms and CTAs. Sometimes, we may look to focus our efforts during an epic on other tactics, like chatbots, pillar pages, influencer strategies or API integrations.

Why choose Prodo?

Over the last 21 years, Prodo has been working with clients across a wide range of industries to create extraordinary digital experiences. From heavily-regulated financial services and healthcare to leisure, travel and events (to name a few!), we have done it all! We relish a challenge – our clients have come to us when they’ve particularly struggled with key areas of their business growth and development. 

Prodo not only specialises in inbound marketing, but also web development, digital self-service platforms and accelerated channel shift. One of the things that sets us apart from the rest is the fact we’re able to build not just HubSpot builds but also more complex Umbraco builds too. We’ve been recognised for our work with web builds and we're the only agency in the UK that's both a HubSpot Diamond Partner and an Umbraco Gold Partner, so you can rest assured your project is in safe hands. 

How much is HubSpot’s marketing tool and what do they include?

HubSpot’s free marketing tools are designed to get you started with elements such as email marketing, forms, contact management, contact insights & activity, social ads, live chat and traffic & conversion analytics. The idea is that as your business grows, you can then purchase the additional products at an affordable cost, with flexible packages and plans to suit your needs. 

Do you guarantee cost per acquisition?

Here at Prodo, we find that taking a holistic approach that incorporates elements of many areas of digital marketing is the most effective way of achieving results, far beyond the traditional PPC-heavy or Cost-Per-Acquisition model. Think about it, someone you have engaged with is far more likely to convert than someone you paid for.

Has Prodo worked in our industry?

As mentioned above, we’ve worked in a variety of industries, including housing, healthcare, leisure, travel and tourism, manufacturing and industrial, professional services and venues and events. Want to see more about who we’ve worked with and our great results? Head to our sectors page.

 

Will Smith
Will Smith

Will Smith is a Digital Strategist who is all about helping people. Always up for a cup of tea if you fancy it.