Check out our top April Fools' Day campaigns - the perfect opportunity for brands to reveal their cheeky side, engage with consumers and get people talking.
April Fools’ Day has become an increasingly popular marketing opportunity over several years.
It’s the chance for brands to reveal their cheeky side, engage with consumers, generate some chatter and generally have a little fun!
If marketers play it right, they could go viral, leading to increased brand awareness and enhanced engagement. But is it too easy to go too far?
Here are some of our favourite April Fools' Day campaigns over the years…
1. Halo Top reveal new fish & chips flavour ice cream
Not sure this would’ve made it to the top of our shopping lists!
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2. New Yorkshire Tea Spreadable!
It’s the condiment you never knew you wanted until now.
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3. Honda’s polite horn
This one’s for all the passive aggressive out there...
4. Heinz Creme Egg mayo
Heinz Mayo released a Creme Egg flavoured mayo – that’s apparently not an April Fools. But we’re not convinced this will be hitting the supermarket shelves anytime soon?! Though it's a clever spin on April Fool's campaigns, by using the date to create hype around a new product launch...
7. Mcdonald's gives in to weird combinations...
To be honest, have you ever dipped a chip into your milkshake? If you're one of those that love the salty-sweet combo, you'd be buzzing to hear McDonald's was going to launch mini sauce pots of their classic milkshake flavours and be pretty disappointed only to find out it was a prank.
Got an idea for a kind of wacky product? Maybe use April Fools' Day to test the waters and gauge reaction!
