April Fools’ Day has become an increasingly popular marketing opportunity over several years.
It’s the chance for brands to reveal their cheeky side, engage with consumers, generate some chatter and generally have a little fun!
If marketers play it right, they could go viral, leading to increased brand awareness and enhanced engagement. But is it too easy to go too far?
Here are some of our favourite April Fools' Day campaigns over the years…
1. Halo Top reveal new fish & chips flavour ice cream
Not sure this would’ve made it to the top of our shopping lists!
2. New Yorkshire Tea Spreadable!
It’s the condiment you never knew you wanted until now.
3. Honda’s polite horn
This one’s for all the passive aggressives out there...
4. Heinz Creme Egg mayo
Heinz Mayo release a Creme Egg flavoured mayo – that’s apparently not an April Fools. But we’re not convinced this will be hitting the supermarket shelves anytime soon?! Though it's a clever spin on April Fools campaigns, by using the date to create hype around a new product launch...
We know, 66 is an unusual age to change your name, but we've always been young at heart. Introducing Voltswagen. Similar to Volkswagen, but with a renewed focus on electric driving. Starting with our all-new, all-electric SUV the ID.4 - available today. #Voltswagen #ID4 pic.twitter.com/pKQKlZDCQ7— Volkswagen (@VW) March 30, 2021
7. McDonalds give in to weird combinations...
Be honest, have you ever dipped a chip into your milkshake? If you're one of those that loves the salty-sweet combo, you'd be buzzing to hear McDonald's were going to launch mini sauce pots of their classic milkshake flavours and be pretty disappointed only to find out it was a prank.
Got an idea for a kind of wacky product? Maybe use April Fools' Day to test the waters and gauge reaction!