--- title: Prodo Blog | Channel Shift description: Channel Shift | Prodo Blog --- [![Prodo Logo](https://www.prodo.com/hubfs/Prodo%20Logo.svg) ](https://www.prodo.com) [![CONTACT US](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25768235/a3a54c3c-fbde-4800-b3a6-63dc106d37ef.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25768235/a3a54c3c-fbde-4800-b3a6-63dc106d37ef) # Our blog Using our expert knowledge gained over 20 years running successful digital projects and campaigns, we've created a bunch of free, in-depth resources that give the low down on all things digital. ![resources-bg](https://www.prodo.com/hubfs/Prodo%20New%20Aug%202021/resources-bg.png) [ All ](https://www.prodo.com/resources) [ Case Studies ](https://www.prodo.com/work) [ Guides and templates ](https://www.prodo.com/resources/tools) [ Blog ](https://www.prodo.com/blog) [ Webinars ](https://prodovideo.hubs.vidyard.com/) [![](https://www.prodo.com/hs-fs/hubfs/ChatGPT%20Image%20Apr%203%2c%202025%2c%2010_58_15%20AM.png?width=398&height=196&name=ChatGPT%20Image%20Apr%203%2c%202025%2c%2010_58_15%20AM.png) ](https://www.prodo.com/blog/insight-paper-breaking-down-barriers-to-digital-inclusion) 10 / 04 / 2025 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [BuildTrust](https://www.prodo.com/blog/tag/buildtrust), [uksocialhousing](https://www.prodo.com/blog/tag/uksocialhousing), [digitalinclusion](https://www.prodo.com/blog/tag/digitalinclusion) ## [Insight Paper: Breaking Down Barriers to Digital Inclusion](https://www.prodo.com/blog/insight-paper-breaking-down-barriers-to-digital-inclusion) **Insight Paper: ****Breaking Down Barriers to Digital Inclusion: A Housing Sector** [ Zack Hodge ](https://www.prodo.com/blog/author/zack-hodge) [Find out more **](https://www.prodo.com/blog/insight-paper-breaking-down-barriers-to-digital-inclusion) [![articificial intelligence visualisation](https://www.prodo.com/hs-fs/hubfs/AI_Data_Insights_Next_Steps.jpg?width=398&height=196&name=AI_Data_Insights_Next_Steps.jpg) ](https://www.prodo.com/blog/insight-paper-ai-data-digital-transformation-in-housing) 11 / 02 / 2025 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing), [UnlockCapacity](https://www.prodo.com/blog/tag/unlockcapacity), [BuildTrust](https://www.prodo.com/blog/tag/buildtrust) ## [Insight Paper: AI, Data & Digital Transformation in Housing](https://www.prodo.com/blog/insight-paper-ai-data-digital-transformation-in-housing) **Insight Paper: AI, Data, and Digital Transformation in Housing** ![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) [ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) [Find out more **](https://www.prodo.com/blog/insight-paper-ai-data-digital-transformation-in-housing) [![image showing housing construction ](https://www.prodo.com/hs-fs/hubfs/A_professional_digital_graphic_incorporating_Prodo.jpg?width=398&height=196&name=A_professional_digital_graphic_incorporating_Prodo.jpg) ](https://www.prodo.com/blog/housing-hive-8-month-government-update-assessing-labours-first-eight-months-in-social-housing) 06 / 02 / 2025 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing) ## [Housing Hive: 8 Month Government Update Assessing Labour’s First Eight Months in Social Housing](https://www.prodo.com/blog/housing-hive-8-month-government-update-assessing-labours-first-eight-months-in-social-housing) **Introduction** [ Zack Hodge ](https://www.prodo.com/blog/author/zack-hodge) [Find out more **](https://www.prodo.com/blog/housing-hive-8-month-government-update-assessing-labours-first-eight-months-in-social-housing) [![contact centres creaking](https://www.prodo.com/hs-fs/hubfs/Brand%20Illustrations/Get%20stuff%20done.png?width=398&height=196&name=Get%20stuff%20done.png) ](https://www.prodo.com/blog/contact-centres-creaking) 18 / 10 / 2023 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing) ## [Contact centres creaking](https://www.prodo.com/blog/contact-centres-creaking) You might expect the CEO of a sector-leading digital transformation agency to ![Rob Quayle](https://www.prodo.com/hs-fs/hubfs/Rob%20Q%20(1).jpg?width=40&height=40&name=Rob%20Q%20(1).jpg) [ Rob Quayle ](https://www.prodo.com/blog/author/rob-quayle) [Find out more **](https://www.prodo.com/blog/contact-centres-creaking) [![How providers need to move from digital by default to digital to build trust](https://www.prodo.com/hs-fs/hubfs/Brand%20Illustrations/Customer%20Portals.png?width=398&height=196&name=Customer%20Portals.png) ](https://www.prodo.com/blog/how-providers-need-to-move-from-digital-by-default-to-digital-to-build-trust) 22 / 09 / 2023 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing) ## [How providers need to move from digital by default to digital to build trust](https://www.prodo.com/blog/how-providers-need-to-move-from-digital-by-default-to-digital-to-build-trust) You might expect the CEO of a sector leading digital transformation agency to ![Rob Quayle](https://www.prodo.com/hs-fs/hubfs/Rob%20Q%20(1).jpg?width=40&height=40&name=Rob%20Q%20(1).jpg) [ Rob Quayle ](https://www.prodo.com/blog/author/rob-quayle) [Find out more **](https://www.prodo.com/blog/how-providers-need-to-move-from-digital-by-default-to-digital-to-build-trust) [![](https://www.prodo.com/hs-fs/hubfs/Prodo%20Blog%20Images/Mobile%20friendly%20website.jpeg?width=398&height=196&name=Mobile%20friendly%20website.jpeg) ](https://www.prodo.com/blog/prodo-becomes-a-pfh-approved-supplier-with-new-mobile-app) 10 / 03 / 2023 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift) ## [Prodo becomes a PfH-approved supplier with new mobile app](https://www.prodo.com/blog/prodo-becomes-a-pfh-approved-supplier-with-new-mobile-app) We are proud to announce our mobile app has been approved on the PfH SHED 2 ![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) [ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) [Find out more **](https://www.prodo.com/blog/prodo-becomes-a-pfh-approved-supplier-with-new-mobile-app) [![How to become a customer-centric housing association](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/How%20to%20become%20a%20customer-centric%20housing%20association.jpg?width=398&height=196&name=How%20to%20become%20a%20customer-centric%20housing%20association.jpg) ](https://www.prodo.com/blog/how-to-become-a-customer-centric-housing-association) 05 / 08 / 2022 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Housing](https://www.prodo.com/blog/tag/housing) ## [How to become a customer-centric housing association](https://www.prodo.com/blog/how-to-become-a-customer-centric-housing-association) Housing associations aim to put residents at the heart of everything they do – ![Jenny Bradshaw](https://www.prodo.com/hs-fs/hubfs/Jenny-3.jpg?width=40&height=40&name=Jenny-3.jpg) [ Jenny Bradshaw ](https://www.prodo.com/blog/author/jenny-bradshaw) [Find out more **](https://www.prodo.com/blog/how-to-become-a-customer-centric-housing-association) [![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/ross-findon-mG28olYFgHI-unsplash-1-1.jpeg?width=398&height=196&name=ross-findon-mG28olYFgHI-unsplash-1-1.jpeg) ](https://www.prodo.com/blog/where-to-start-with-your-digital-transformation) 03 / 06 / 2021 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift) ## [Where to start with your digital transformation](https://www.prodo.com/blog/where-to-start-with-your-digital-transformation) Successful [digital transformation](https://www.prodo.com/the-ultimate-guide-to-digital-transformation) relies on an agile strategy, strong ![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) [ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) [Find out more **](https://www.prodo.com/blog/where-to-start-with-your-digital-transformation) [![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Businessman%20hand%20using%20mobile%20phone%20with%20digital%20layer%20effect%20as%20business%20strategy%20concept%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20-1-1.jpeg?width=398&height=196&name=Businessman%20hand%20using%20mobile%20phone%20with%20digital%20layer%20effect%20as%20business%20strategy%20concept%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20-1-1.jpeg) ](https://www.prodo.com/blog/key-success-factors-to-help-you-succeed-with-digital-transformation) 03 / 06 / 2021 - [Channel Shift](https://www.prodo.com/blog/tag/channel-shift) ## [Key success factors to help you succeed with digital transformation](https://www.prodo.com/blog/key-success-factors-to-help-you-succeed-with-digital-transformation) While embracing technology is at the core of[ digital transformation](https://www.prodo.com/the-ultimate-guide-to-digital-transformation), it’s not ![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) [ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) [Find out more **](https://www.prodo.com/blog/key-success-factors-to-help-you-succeed-with-digital-transformation) [1](https://www.prodo.com/blog/tag/channel-shift/page/1) [2](https://www.prodo.com/blog/tag/channel-shift/page/2) [3](https://www.prodo.com/blog/tag/channel-shift/page/3) [4](https://www.prodo.com/blog/tag/channel-shift/page/4) [5](https://www.prodo.com/blog/tag/channel-shift/page/5) [![](https://www.prodo.com/hubfs/Prodo%20Website%20May%202020/Blog%20Listing/right-arrows.png)](https://www.prodo.com/blog/tag/channel-shift/page/2) [![Footer-logo](https://www.prodo.com/hubfs/Footer-logo.svg) ](https://www.prodo.com) [Let's collaborate](https://www.prodo.com/contact) - 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