SEO isn’t a quick fix. But it’s an integral strategy worth implementing to boost your authority on search engines, to see you bolstered up the rankings and for your content to be more easily found and read.
What is SEO?
SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of a website, in order to drive organic traffic to your site and to increase visibility on search engines like Google. SEO, in contrast to PPC, is a direct result of marketing improvements and traffic coming from free (organic) sources, rather than gaining traffic through paid ads.
Benefits of SEO
Optimising for SEO helps to:
- Increase domain and page authority
- Increase ranking in search engines
- Create relevant content to answer customer questions and pain points
- Increase page visits
SEO Best Practice
- Titles should be 50-60 characters in length - Otherwise, these will be cut off in search engine results.
- Meta descriptions should be 155-160 characters - Again the character limit cap will mean these descriptions will be cut off in search engine listings.
- Use listicles when appropriate - This structure is easy to navigate and promotes the use of headings, which is ideal for SEO.
- Make sure H1 and H2 tags are used correctly - Think of H1 as your main header and H2 as subheaders.
- Only one H1 tag should be used on a single page, with multiple H2 tags can be sitting beneath that.
- Include internal links and backlinks - Linking back to other parts of your own website, whether that be blogs, landing pages or web pages, will help build page authority and improve your rankings. Similarly, linking to other websites with related content will strengthen your presence and encourage reciprocal linking from other sites, helping search engines to identify valuable content.
- Optimise images for search engines - It is essential to provide alt text descriptions. This enables search engines to ‘read’ your images and further assess your content.
- Ideal blog lengths are 300-500 words - There is no official rule on the correct length of article length, but generally speaking, those which are too short will not be considered useful enough, and those which are too long could risk including too much duplicate content which can harm your SEO.
- Research your keywords - When choosing keywords, consider both reach and difficulty ratings. There are numerous tools you can use to help this process. When you’ve selected your primary keywords, add these into your content as early in an article as possible and most importantly, include within H1 and H2 tags, URLs and meta descriptions also.
- Focus on one or two long-tail keywords per blog post - Long tail keywords are phrases or questions which people may be searching for, so bear these in mind and aim to include them within your content.
- Don’t overuse your keywords - Following on from a recent Google algorithm update, including too many keywords within your content can actually be detrimental. The emphasis should be on authentically including these words and phrases in your articles so that they can be classified as legitimately helpful content as opposed to something written for the sole purpose of SEO.
- Index your pages - Publish the URL into Google Search Console to highlight that a new page has been created, so that now aware it exists, Google’s bots can evaluate your page to include within its rankings.
Implement these SEO basics and you should see organic traffic to your website increasing – who can say no to more free traffic?! If you're still not sure how to get started, check out our 12 Step Guide to Become an SEO Expert.
Header image source: Pixabay