---
title: Prodo Blog (7)
description: Prodo Blog (7)
---

[![Prodo Logo](https://www.prodo.com/hubfs/Prodo%20Logo.svg) ](https://www.prodo.com)

[![CONTACT US](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25768235/a3a54c3c-fbde-4800-b3a6-63dc106d37ef.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25768235/a3a54c3c-fbde-4800-b3a6-63dc106d37ef)

# Our blog

Using our expert knowledge gained over 20 years running successful digital projects and campaigns, we've created a bunch of free, in-depth resources that give the low down on all things digital.

![resources-bg](https://www.prodo.com/hubfs/Prodo%20New%20Aug%202021/resources-bg.png)

[ All ](https://www.prodo.com/resources)

[ Case Studies ](https://www.prodo.com/work)

[ Guides and templates ](https://www.prodo.com/resources/tools)

[ Blog ](https://www.prodo.com/blog)

[ Webinars ](https://prodovideo.hubs.vidyard.com/)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/channel%20shift%20blog-1.png?width=398&height=196&name=channel%20shift%20blog-1.png) ](https://www.prodo.com/blog/what-is-channel-shift)

 07 / 04 / 2021 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Self Service](https://www.prodo.com/blog/tag/self-service)

## [What is a Channel Shift Definition?](https://www.prodo.com/blog/what-is-channel-shift)

You may have heard of the term ‘channel shift’ as one of the new buzzwords of

![Jenny Bradshaw](https://www.prodo.com/hs-fs/hubfs/Jenny-3.jpg?width=40&height=40&name=Jenny-3.jpg) 

[ Jenny Bradshaw ](https://www.prodo.com/blog/author/jenny-bradshaw) 

[Find out more **](https://www.prodo.com/blog/what-is-channel-shift)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Newsletter%20-%20HS%20AI-1.png?width=398&height=196&name=Newsletter%20-%20HS%20AI-1.png) ](https://www.prodo.com/blog/ai-powered-repairs-tool-with-housing-solutions)

 05 / 02 / 2021 

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[Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing)

## [Our AI-Powered Repairs Tool with Housing Solutions](https://www.prodo.com/blog/ai-powered-repairs-tool-with-housing-solutions)

As part of our ongoing development with our longstanding client, [Housing](https://www.housingsolutions.co.uk/)

![Jenny Bradshaw](https://www.prodo.com/hs-fs/hubfs/Jenny-3.jpg?width=40&height=40&name=Jenny-3.jpg) 

[ Jenny Bradshaw ](https://www.prodo.com/blog/author/jenny-bradshaw) 

[Find out more **](https://www.prodo.com/blog/ai-powered-repairs-tool-with-housing-solutions)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/channel%20shift%20online-1.jpeg?width=398&height=196&name=channel%20shift%20online-1.jpeg) ](https://www.prodo.com/blog/the-importance-of-channel-shift-in-the-public-sector)

 01 / 02 / 2021 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift)

## [The Importance of Channel Shift in Local Government](https://www.prodo.com/blog/the-importance-of-channel-shift-in-the-public-sector)

If you feel like your organisation is bogged down by admin and repetitive tasks

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/the-importance-of-channel-shift-in-the-public-sector)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/N7FDBVd_5ZR0Ch8cqLc6muhpKRWrgzoXdBgxwgT2wLDys4OAXk0lSXdM379cy-npoTMTR_3QYfFRIoh7bNgAk8viVK3l8OzHsRS01P3rtZuZkHQ0eU76zR_HIPdMHwHRE8vWsuYb.jpeg?width=398&height=196&name=N7FDBVd_5ZR0Ch8cqLc6muhpKRWrgzoXdBgxwgT2wLDys4OAXk0lSXdM379cy-npoTMTR_3QYfFRIoh7bNgAk8viVK3l8OzHsRS01P3rtZuZkHQ0eU76zR_HIPdMHwHRE8vWsuYb.jpeg) ](https://www.prodo.com/blog/prodos-approach-to-designing-your-new-website)

 06 / 01 / 2021 

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[Website Development](https://www.prodo.com/blog/tag/website-development)

## [Prodo's approach to designing your new website](https://www.prodo.com/blog/prodos-approach-to-designing-your-new-website)

Since 1998, (yep, that’s right - we're in our 20s!) we've been helping

![Jenny Bradshaw](https://www.prodo.com/hs-fs/hubfs/Jenny-3.jpg?width=40&height=40&name=Jenny-3.jpg) 

[ Jenny Bradshaw ](https://www.prodo.com/blog/author/jenny-bradshaw) 

[Find out more **](https://www.prodo.com/blog/prodos-approach-to-designing-your-new-website)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Housing%20Hive%202020%20RoundUp.jpg?width=398&height=196&name=Housing%20Hive%202020%20RoundUp.jpg) ](https://www.prodo.com/blog/best-takeaways-from-the-housing-hive-in-2020)

 14 / 12 / 2020 

 -

[Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing)

## [7 Key Takeaways You Might Have Missed from the Housing Hive in 2020](https://www.prodo.com/blog/best-takeaways-from-the-housing-hive-in-2020)

The most used phrase of December has to be ‘can you believe it’s December

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/best-takeaways-from-the-housing-hive-in-2020)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/digital%20challenges%20stopping%20success.jpeg?width=398&height=196&name=digital%20challenges%20stopping%20success.jpeg) ](https://www.prodo.com/blog/5-digital-transformation-challenges-stopping-success)

 06 / 10 / 2020 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Housing](https://www.prodo.com/blog/tag/housing)

## [The 5 key challenges of digital transformation stopping success](https://www.prodo.com/blog/5-digital-transformation-challenges-stopping-success)

Over the last few months, [digital transformation](https://www.prodo.com/the-ultimate-guide-to-digital-transformation) in housing associations has

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/5-digital-transformation-challenges-stopping-success)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/shift%20week%202.jpg?width=398&height=196&name=shift%20week%202.jpg) ](https://www.prodo.com/blog/an-excerpt-from-shift-the-future-is-now-what-services-can-look-like)

 05 / 10 / 2020 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Housing](https://www.prodo.com/blog/tag/housing)

## [An excerpt from 'Shift!' The future is now: What services can look like](https://www.prodo.com/blog/an-excerpt-from-shift-the-future-is-now-what-services-can-look-like)

Want to know more about how to make your digital aspirations as a housing

![Pippa Adams, CEO](https://www.prodo.com/hs-fs/hubfs/Pippa-2.jpg?width=40&height=40&name=Pippa-2.jpg) 

[ Pippa Adams, CEO ](https://www.prodo.com/blog/author/pippa-adams-ceo) 

[Find out more **](https://www.prodo.com/blog/an-excerpt-from-shift-the-future-is-now-what-services-can-look-like)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Orwell%20Placeit%201%20%5Bcrop%5D-1.jpeg?width=398&height=196&name=Orwell%20Placeit%201%20%5Bcrop%5D-1.jpeg) ](https://www.prodo.com/blog/digital-transformation-at-orwell-with-new-website-chatbot-launch)

 29 / 09 / 2020 

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[Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing), [Website Development](https://www.prodo.com/blog/tag/website-development)

## [Digital transformation case study: Orwell’s website & chatbot launch](https://www.prodo.com/blog/digital-transformation-at-orwell-with-new-website-chatbot-launch)

We’re excited to announce the launch of our latest website development and

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/digital-transformation-at-orwell-with-new-website-chatbot-launch)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Digital%20Future-2.jpeg?width=398&height=196&name=Digital%20Future-2.jpeg) ](https://www.prodo.com/blog/digital-transformation-what-would-has-do-differently)

 29 / 09 / 2020 

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[Housing](https://www.prodo.com/blog/tag/housing), [Self Service](https://www.prodo.com/blog/tag/self-service)

## [Digital transformation in housing associations: what would they do differently?](https://www.prodo.com/blog/digital-transformation-what-would-has-do-differently)

We like to say that [digital transformation](https://www.prodo.com/the-ultimate-guide-to-digital-transformation) in housing associations is a

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/digital-transformation-what-would-has-do-differently)

[![](https://www.prodo.com/hubfs/Prodo%20Website%20May%202020/Blog%20Listing/left-arrows.png)](https://www.prodo.com/blog/page/6) [1](https://www.prodo.com/blog/page/1) [...](https://www.prodo.com/blog/page/2)

[5](https://www.prodo.com/blog/page/5) [6](https://www.prodo.com/blog/page/6) [7](https://www.prodo.com/blog/page/7) [8](https://www.prodo.com/blog/page/8) [9](https://www.prodo.com/blog/page/9)

[...](https://www.prodo.com/blog/page/12) [12](https://www.prodo.com/blog/page/12) [![](https://www.prodo.com/hubfs/Prodo%20Website%20May%202020/Blog%20Listing/right-arrows.png)](https://www.prodo.com/blog/page/8)

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[Let's collaborate](https://www.prodo.com/contact)

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