Guinness has been about as forward-thinking a business as you'll find when it comes to video strategy. Their angle? Simple, they exclusively produce 'meaningful' content.
When it comes to video, be that online or television-based exposure (often both), the product is always secondary to the story line. We deem these four videos to be Guinness's video marketing at its finest.
Told you, didn’t I? As I’ve said before, Guinness is a forward-thinking brand that's coming up with innovating ways to market itself. These videos are emotional, relatable and, perhaps most importantly, powerful.
Enjoy these videos, enjoy St Patrick's Day, enjoy a Guinness - and, most of all, drink responsibly!