02 / 12 / 2019

Just what is influencer marketing?

Influencer marketing, influencer marketing, influencer marketing - everybody is on about influencer marketing.

Influencer marketing, influencer marketing, influencer marketing - everybody is on about influencer marketing. If you swiped a Marketing Manager’s 2017 to-do list from their desk, you can bet your hat on the fact that there'll be something about ‘influencer marketing’ on it. Strangely, though, speaking to copious amounts of marketing managers a week, we’ve come to the realisation that there is a little bit of confusion about what it actually is. I took on the challenge of trying to explain it top-level in under a minute, and - mission accomplished - I did it first take.