Just what is influencer marketing?

Alex Guest
08 / 02 / 2017 | Prodo Insights

Influencer marketing, influencer marketing, influencer marketing - everybody is on about influencer marketing. If you swiped a Marketing Manager’s 2017 to-do list from their desk, you can bet your hat on the fact that there'll be something about ‘influencer marketing’ on it. Strangely, though, speaking to copious amounts of marketing managers a week, we’ve come to the realisation that there is a little bit of confusion about what it actually is. I took on the challenge of trying to explain it top-level in under a minute, and - mission accomplished - I did it first take.