LinkedIn is currently the biggest and most active professional networking platform, designed to help you grow your company by opening opportunities that may not have otherwise been available before.
There's never been more opportunity for interacting with your prospects on the platform – with 52% of buyers saying LinkedIn has the most influence on their research process before purchasing a product.
Whilst LinkedIn offers a great stand to showcase your business, its size brings notable competition. So, how do you make your company’s page stand out?
Here are some simple steps you can follow to instantly boost your company page presence...
Keep your Identity Consistent
A strong profile picture and header image will instantly make a professional, reputable impression. It’s a good idea to keep these consistent across the rest of your social platforms, making your brand recognisable and therefore familiar for visitors (it’s not a myth that we automatically feel more comfortable with a familiar face after all). Having your employees follow suit with a professional headshot and branded banner image will also help achieve brand consistency and familiarity - remember, they’re the true faces of your company.
At the end of the day, these are an extension of your brand and reflect instantly on who you are as a company. Updating every six months or so will keep this fresh and engaging, whilst keeping relevant and representative of your evolving brand.
Recommended LinkedIn dimensions are as follows:
- 300 x 300 px
- Max 8MB
- 1536 x 768 px
- Max 8MB
Using rich imagery, non-stock photos and engaging videos will help your page stand out. Sizing your photos for organic and sponsored posts to 1200x627 px will keep your page looking slick and professional. Whether you have the benefit of an in-house design team or turn to free tools like Canva or Pixlr, the visual interest as users scan the page will be an instant win.
Short and Snappy Headline
How often do you find yourself giving the headlines a quick scan to find the most interesting, relevant article? We all do it! The headline is your opportunity to hook in readers in an instant, so be as succinct and to the point as possible. Aim for less than 150 characters and consider key phrases or selling-points that could see you stand out in searches.
Update Your Fields
Equally important as ensuring you’re highlighted within search queries is making sure that all company page fields are completed and up-to-date. With completed company pages generally receiving twice as many visitors than those with incomplete pages, it’s definitely worth spending the time to ensure your page is 100% discoverable. Fields often overlooked (that shouldn’t be!) include:
- Company type
- Company description
- Company size
- Website link
Optimise for SEO
Just as with your website, using SEO tactics on your LinkedIn page will help to draw in an audience. This is especially important within your ‘About Us’ section, which will benefit hugely from the use of keywords. It is also your first main opportunity to reflect your brand voice and is a big reflection of who you are and what you represent. The basics you should cover within this section are:
- Who you are
- Where you are based
- What you offer
- Your company values
- Contact details for those wanting to learn more
Champion Company Culture
For a winning profile, it’s important to promote more than just your products and services. Your LinkedIn page gives you the opportunity to showcase your core values, ethical endeavours and wellbeing of your employees, all of which are a part of your brand. According to a report by Glassdoor, 69 percent of job seekers are more likely to apply to a business that actively promotes its company culture.
Enlisting the support of employees, customers and brand advocates will help your brand be shared to increase visibility. Using hashtags in posts will help to spread awareness to a wider audience and mention influencers or companies you aspire to within your posts can also see return shares or mentions, helping to elevate your own status.
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