Influencer marketing is the method of choosing someone with a large social following to become a key brand advocate to help grow your businesses target market.
Your influencer is essentially playing the buyer, writing or talking about your product’s features and benefits in front of a mass audience.
So, how can you make influencer marketing work for your business? Here’s a few tips…
1. What’s your goal?
Firstly, what’s the goal of your influencer marketing campaign? What do you want to achieve? Think about what aspects of your marketing you want to improve: engagement, brand awareness, conversions, or a mixture of all perhaps. Your goal will help you figure out what kind of influencers you want to work with. For example, if you want to increase brand awareness then you’re best off choosing an influencer with a large reach.
2. Choose the right influencers
When choosing an influencer, keep your goals in mind. If you want to build trust, choose niche influencers who are known for creating authentic content. If you want to drive engagement, opt for micro influencers who have high-engagement rates. And if you’re looking to promote a product launch, choose industry experts with a wide reach. Whichever you decide, do your research and don’t rush into any decisions. You might also want to involve the whole marketing team to get a second opinion on your chosen influencer.
3. Host a giveaway
Once you’ve chosen your influencer, host a giveaway to kick-start the influencer marketing campaign. This will help you quickly engage your target audience and increase brand awareness. It’s a win-win situation: your influencer gets to engage with their followers, and you get to drive that engagement to your business. If done well, giveaways and competitions are a great way to improve brand perception and trust.
4. Create unique content
Make sure your chosen influencer is creating unique content, and that they have enough information and knowledge about your business to do so. If you’ve done plenty research beforehand then you should be able to trust that your chosen influencer will create content that will inspire people to check out your business. If you try and take too much control over what your influencer is posting, then you’ll often find that the content is less creative, or looks super unnatural.
Ready to kick-start your first influencer marketing campaign?