25 / 01 / 2017

How to improve UX - Predictions for 2017

2017 is well underway and web designers and UX experts already have the ability to create an exceptional experience.

Changes in technology, user behavior and industry leader activity all dictate movement in the world of UX. After analyzing the trends throughout 2016 here are our three predictions on how to improve UX in 2017. We're only a few weeks into 2017 but web designers and UX experts have already created exceptional user experiences for thousands of businesses, make sure that you're ahead of the curve - not behind it.


UX in 2017 so three things I want to talk about today, first one is interstitial anxiety so optimising that so if you’re on a browser on your phone for instance click a button nothing happens that’s where the interstitial anxiety happens so it’s more about making sure that we know that something happening so if there’s a nice little transitional effect or something along those lines just makes you aware that something is going on rather than waiting it’s going to make it far easier for the user.

The second thing is intuitive text style design so if you’re in a portal or maybe in your bank for instance, you’ve got a grid of six things maybe you use my account area a lot more the more you click on that my account area that button enlarges over time so it’s one of the things you click on the most, we are going to see a lot more of that in 2017 I believe and the last one is user off boarding so it’s all well and good getting people to your website and doing something; forming transactions or getting to a certain goal. When you’re talking about off boarding it’s at the end of the cycle so what happens when they’ve actually complete their goal; is there an email sent out, is there a thank-you page, is there more items, is there services you want to refer to them? Those are the kind of things that we are going to see in 2017 from a UX perspective.

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