How to approach SEO in 2017

Alex Guest
31 / 01 / 2017 | Inbound Marketing

So, how should you approach SEO in 2017? Well, in 2017 the acceleration in behaviour towards mobile search will change dramatically - partly to do with the rise of voice search. Ironically, the reason the ever-so-frequently uttered phrase "SEO is dead" exists is because people don't realise that SEO is so alive, not only is it alive but it's hyper-active - and at the very least you need to check up on it at the start of the year. If you haven't had your check-up for 2017 yet, don't worry - I'm here to help you. Here are my thoughts on how to approach SEO in 2017.


One question we get asked most is what should you be doing for SEO in 2017? What kind of things should you be looking at and considering on your website to make the most of organic traffic possibilities? So the main thing is speed, is the website fast? Is it responsive? Does it adapt to the screen the user is on at that point in time? One of the most important considerations that people probably overlook is how does it adapt from desktop base to mobile. Is it prioritising content in the right order and then is it the right kind of content for the user within that concept of use as well. You may also notice that google have updated the search index to look at mobile first indexing so if you’ve got a separate mobile site from desk top site you may potentially see dips in rankings for organic traffic on mobile as mobile site would be considered separate to the desk top site. One of the other big things is to look at content so because people are doing a lot more voice searches now, google site in 1 in 5 mobile searches actually come from voice search. You want to be answering questions people are answering so who, what, when, where, why, how… really start addressing those pain points of view for the audiences and the users it is something we really advocate as part of an overall inbound strategy as well.