There’s nothing quite like a fantastically executed Christmas campaign to get us in the mood for the impending festivities.
Whilst we watch some of our favourite brands battle it out for the most emotive, memorable TV ad (John Lewis or M&S), we’ve put together a list of the best campaigns to hit the digital sphere…
#AcneStudios Fall/Winter 2017
A Swedish-based brand fully committed to smashing the boundaries of design, Acne Studios is sleak, progressive and oozes cool - the ‘Autumn/Fall’ campaign's no different. This social campaign focuses on Acne's best seller - The Canada scarf. The lusted-after scarf is the central piece in the video, forming an almost ethereal figure, dancing elegantly in the snowy current. With the minimalistic yet warmly-melancholic music further setting the winter scene, we can’t help but find ourselves entirely absorbed by Acne's Canada scarf!
We loved the way that Acne's video campaign drew us in, conveying the disruptive brand perfectly with an avant-garde tone that convinced us a Canada scarf would make the perfect Christmas gift.
This year, Liberty London has opted for an interactive Christmas landing page where you can discover lots of nifty, festive surprises, including a recipe book asset, exclusive events, style tips, and gift inspiration. Good work, Liberty!
Well conscious of Christmas gluttony (as always), a catchy call-to-action "A Very Liberty Feast" about the best Christmas food and drink recipes compels us to go ahead and click. We can’t wait for the festivities to truly begin so we can focus our inner Ramseys and Nigellas!
Google: Santa Tracker
While Google's Santa Tracker has been around for several years now, its features have evolved each year. This year we see the introduction of "Santa's dashboard," a virtual display of the technology that powers Saint Nick's global travels on Christmas Eve.
It's hard to put our finger on exactly why the Santa Tracker is so engaging, but maybe it's how it merges the holiday wonder of a belief in Santa with real-life technology. What a great way to teach kids about the internet through gamification - and adults will have some fun with it too!.
This year, Google has even introduced a B2B element of the Santa Tracker by sharing the code with developers and releasing other aspects of the tool as open source. This can inspire developers to create their "own magical experiences based on all the interesting and exciting components that came together to make Santa Tracker," writes Google's Developer Programs Engineer Sam Thorogood.
Up until Christmas Eve, visitors can keep tabs on the "North Pole," to see what Santa's elves are up to as Christmas nears.
Tiffany & Co
This year, Tiffany's "A Tiffany Christmas" campaign encompasses an experience which is both, festive and extremely user friendly. The landing page is clean, streamlined and image-centric. "Be a Christmas Hero" and click through to the again image-dominant child pages to discover the most incredible diamonds, watches, necklaces and more.
Trend alert! Tiffany & Co is another brand that has chosen a stop-motion style of animation for its Christmas marketing campaign video, taking its consumers on a virtual journey through a winter wonderland, with an anthropomorphised wooden doll – content marketing at its most magical!
Working alongside Penguin Books and Lupus Films, Barbour has taken a trip down Memory Lane, creating a bespoke version of The Snowman and The Snowdog. The short Christmas film ends with Barbour’s chosen campaign tagline – ‘gifts they’ll always remember’ – which ties in neatly with the theme of nostalgia, whilst putting emphasis on Barbour as an eternal brand.
Alongside the animation, Barbour has created an email marketing campaign that asks consumers to nominate a loved one to win a special gift. And it doesn’t just ask for a name and email address as most competitions do – Barbour is asking consumers to share why the nominee should win a gift, which will no doubt trigger some heart-warming and PR-able stories.
To top it off, the campaign runs alongside the @BarbourDogs Instagram page… Cute dogs and Christmas rolled into one – Barbour is aiming right for the centre of our hearts with this year’s online campaign!