Campaign of the Week #3: Heathrow comes first in list of ‘most engaging’ festive ad with touching Christmas story

Meg Kershaw
Meg Kershaw
28 / 11 / 2018 | Prodo Insights


Heathrow Airport’s festive ad has captured our hearts and topped the list of ‘most engaging’ Christmas campaign in Realeyes EI Creative Performance chart. The ad follows the story of two bears returning to the UK from their Florida home for a traditional British Christmas with their family and friends.


The bears are seen to be missing home in the opening scene of the ad, and so they decide to journey home to be their loved ones. The bears share a kiss under the mistletoe on the plane before they walk through Heathrow airport holding hands.

According to data by artificial intelligence tech company Realeyes, the Heathrow festive film attracted an overall engagement score of 8.99 out of 10. Realeyes testes 20 Christmas ads from this year on a sample of 200 consumers with its face-reading technology, which uses webcams to measure the attention levels and emotional engagement of viewers. The higher the score, the better the ad was at grabbing attention, pulling on heartstrings and stimulating positive sentiment.

This year it seems many brands have abandoned the usual heart-warming epics in favour of product-focused ads amid a challenging retail landscape.

Other ads that ranked in the top 10 Realeyes’ Creative Performance Chart were Debenhams (coming in second) Visa, Cadbury, KFC and Tesco.

John Lewis’ Christmas ad featuring Elton John did not make it into the top 10 after scoring 7.8, putting it in 12th place.

Watch the touching festive ad here:




Meg Kershaw
Meg Kershaw

Marketing Manager