---
title: Prodo Blog | Jacob Howell (4)
description: Prodo Blog (4)
---

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# Our blog

Using our expert knowledge gained over 20 years running successful digital projects and campaigns, we've created a bunch of free, in-depth resources that give the low down on all things digital.

![resources-bg](https://www.prodo.com/hubfs/Prodo%20New%20Aug%202021/resources-bg.png)

[ All ](https://www.prodo.com/resources)

[ Case Studies ](https://www.prodo.com/work)

[ Guides and templates ](https://www.prodo.com/resources/tools)

[ Blog ](https://www.prodo.com/blog)

[ Webinars ](https://prodovideo.hubs.vidyard.com/)

## Jacob Howell

![Jacob Howell](https://www.prodo.com/hubfs/Jacob%20I%20suppose-1%20(1).jpg)

Find me on:

[** ](https://www.linkedin.com/in/howelljacob/)

### Recent Posts

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Digital%20Future-2.jpeg?width=398&height=196&name=Digital%20Future-2.jpeg) ](https://www.prodo.com/blog/digital-transformation-what-would-has-do-differently)

 29 / 09 / 2020 

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[Housing](https://www.prodo.com/blog/tag/housing), [Self Service](https://www.prodo.com/blog/tag/self-service)

## [Digital transformation in housing associations: what would they do differently?](https://www.prodo.com/blog/digital-transformation-what-would-has-do-differently)

We like to say that [digital transformation](https://www.prodo.com/the-ultimate-guide-to-digital-transformation) in housing associations is a

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/digital-transformation-what-would-has-do-differently)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Portal%20Design%20Blog-1.jpg?width=398&height=196&name=Portal%20Design%20Blog-1.jpg) ](https://www.prodo.com/blog/6-core-elements-of-a-great-portal)

 22 / 09 / 2020 

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[Housing](https://www.prodo.com/blog/tag/housing), [Self Service](https://www.prodo.com/blog/tag/self-service)

## [6 core elements of a great portal](https://www.prodo.com/blog/6-core-elements-of-a-great-portal)

In today’s self-service world, online portals are fast becoming a necessity

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/6-core-elements-of-a-great-portal)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Midland%20Heart%20%5Bcorporate%5D%20Placeit.jpg?width=398&height=196&name=Midland%20Heart%20%5Bcorporate%5D%20Placeit.jpg) ](https://www.prodo.com/blog/midland-heart-launches-new-umbraco-8-website)

 02 / 09 / 2020 

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[Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Website Development](https://www.prodo.com/blog/tag/website-development)

## [Midland Heart launches new Umbraco 8 - case study](https://www.prodo.com/blog/midland-heart-launches-new-umbraco-8-website)

[Midland Heart](https://www.midlandheartgroup.org.uk/) are a leading housing organisation based in the West

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/midland-heart-launches-new-umbraco-8-website)

[![](https://www.prodo.com/hubfs/Archive/Imported_Blog_Media/PA_housing_2_1_optimised-2.avif) ](https://www.prodo.com/blog/channel-choice-vs.-channel-shift-in-the-public-sector)

 01 / 09 / 2020 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift)

## [Channel Choice vs. Channel Shift in the Public Sector](https://www.prodo.com/blog/channel-choice-vs.-channel-shift-in-the-public-sector)

In March 2017, the UK government published a [policy paper](https://www.gov.uk/government/publications/uk-digital-strategy) outlining its digital

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/channel-choice-vs.-channel-shift-in-the-public-sector)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/MVIMG_20200304_132939%20(1).jpg?width=398&height=196&name=MVIMG_20200304_132939%20(1).jpg) ](https://www.prodo.com/blog/how-channel-shift-can-help-your-business)

 17 / 07 / 2020 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift)

## [How channel shift can help your business](https://www.prodo.com/blog/how-channel-shift-can-help-your-business)

Communication and service delivery in the public sector is increasingly

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/how-channel-shift-can-help-your-business)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Businessman%20hand%20using%20mobile%20phone%20with%20digital%20layer%20effect%20as%20business%20strategy%20concept%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20.jpeg?width=398&height=196&name=Businessman%20hand%20using%20mobile%20phone%20with%20digital%20layer%20effect%20as%20business%20strategy%20concept%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20.jpeg) ](https://www.prodo.com/blog/what-does-digital-transformation-really-mean-for-has)

 22 / 06 / 2020 

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[Housing](https://www.prodo.com/blog/tag/housing)

## [What does digital transformation really mean for housing associations?](https://www.prodo.com/blog/what-does-digital-transformation-really-mean-for-has)

Official definition: [Digital transformation](https://www.prodo.com/the-ultimate-guide-to-digital-transformation) means to strategically use digital

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/what-does-digital-transformation-really-mean-for-has)

[![](https://www.prodo.com/hubfs/Archive/Imported_Blog_Media/MyOrwell_Placeit_467x311_optimised.avif) ](https://www.prodo.com/blog/why-orwell-chose-franklin-for-their-tenant-self-service-portal)

 25 / 05 / 2020 

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[Channel Shift](https://www.prodo.com/blog/tag/channel-shift), [Housing](https://www.prodo.com/blog/tag/housing)

## [Case study: Why Orwell chose Franklin for their tenant self-service portal](https://www.prodo.com/blog/why-orwell-chose-franklin-for-their-tenant-self-service-portal)

[Orwell Housing Association](https://www.orwell-housing.co.uk/) was one of our very first customers for Franklin –

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/why-orwell-chose-franklin-for-their-tenant-self-service-portal)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Social%20Housing%20Report%20JPG%204%20(1)-1.jpg?width=398&height=196&name=Social%20Housing%20Report%20JPG%204%20(1)-1.jpg) ](https://www.prodo.com/blog/do-millennials-prefer-remote-work-more-than-gen-x-and-baby-boomers)

 22 / 05 / 2020 

 -

[Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing)

## [Do Millennials prefer remote work more than Gen X and Baby Boomers?](https://www.prodo.com/blog/do-millennials-prefer-remote-work-more-than-gen-x-and-baby-boomers)

Our recent survey delivered a fairly divided opinion – 54% would rather work

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/do-millennials-prefer-remote-work-more-than-gen-x-and-baby-boomers)

[![](https://www.prodo.com/hs-fs/hubfs/Archive/Imported_Blog_Media/Future%20of%20social%20housing%20prodo%20blog.jpeg?width=398&height=196&name=Future%20of%20social%20housing%20prodo%20blog.jpeg) ](https://www.prodo.com/blog/future-of-work-in-social-housing-post-covid-19)

 20 / 05 / 2020 

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[Prodo Insights](https://www.prodo.com/blog/tag/prodo-insights), [Housing](https://www.prodo.com/blog/tag/housing)

## [What does the future of work in social housing look like post COVID-19?](https://www.prodo.com/blog/future-of-work-in-social-housing-post-covid-19)

Over the past few months, the social housing sector, along with the rest of the

![Jacob Howell](https://www.prodo.com/hs-fs/hubfs/Jacob%20I%20suppose-1%20(1).jpg?width=40&height=40&name=Jacob%20I%20suppose-1%20(1).jpg) 

[ Jacob Howell ](https://www.prodo.com/blog/author/jacob-howell) 

[Find out more **](https://www.prodo.com/blog/future-of-work-in-social-housing-post-covid-19)

[![](https://www.prodo.com/hubfs/Prodo%20Website%20May%202020/Blog%20Listing/left-arrows.png)](https://www.prodo.com/blog/author/jacob-howell/page/3) [1](https://www.prodo.com/blog/author/jacob-howell/page/1) [...](https://www.prodo.com/blog/author/jacob-howell/page/1)

[2](https://www.prodo.com/blog/author/jacob-howell/page/2) [3](https://www.prodo.com/blog/author/jacob-howell/page/3) [4](https://www.prodo.com/blog/author/jacob-howell/page/4) [5](https://www.prodo.com/blog/author/jacob-howell/page/5) [6](https://www.prodo.com/blog/author/jacob-howell/page/6)

[![](https://www.prodo.com/hubfs/Prodo%20Website%20May%202020/Blog%20Listing/right-arrows.png)](https://www.prodo.com/blog/author/jacob-howell/page/5)

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