Blog Posts By,
Alex McCormick

Alex McCormick
Alex McCormick

Alex McCormick

Video Content Predictions from 2017 That Came True


“2017 should be the year you start using the channel of video to your advantage. With the constant rise of video across..
17 / 08 / 2018   |  
Prodo Insights

Channel Choice vs. Channel Shift in the Public Sector

In March 2017, the UK government published a policy paper outlining its digital strategy “to develop a world-leading digital..

13 / 06 / 2018   |  
Channel Shift

Pokemon Let's Go: Should We Expect Even More Marketing Magik (arp)?

So last week, Nintendo and the Pokemon company casually dropped two more titles for the Nintendo Switch: Pokemon Let's Go..

01 / 06 / 2018   |  
Prodo Insights

Fortnite Frenzy: Does Fortnite Spell the Future of Marketing?

"Fun isn't something one considers when balancing the universe. But this... does put a smile on my face" (Thanos).

10 / 05 / 2018   |  
Prodo Insights

3 Ways to Optimise Your Event Space With Inbound

One of the best things about event venues is that each one is different and has its own unique qualities - whether it’s the..

08 / 05 / 2018   |  
Inbound Marketing

GDPR: Is Your Organisation at Risk of Non-compliance Because of Facebook?


Facebook has been the hot topic on everyone's lips recently in light of the Cambridge analytica scandal, and with the..

04 / 05 / 2018   |  
Prodo Insights

The relationship between semiotics and pharmaceutical marketing

Signs are all around us.

Whether it's directory signs in an office, traffic signs on the street, a tube map or a campaign..

19 / 04 / 2018   |  
Conversational Marketing

What is Vero? "The True Social", Social Media Platform

With a Latin-derived name translating to “true” or “real”, “Vero”, are a social media company with a statement - they want..

26 / 02 / 2018   |  
Prodo Insights