A website redesign is no small feat so you want to make sure you get it absolutely right. There are a couple of things you might look at before settling on various design elements, like what your competitors are doing or popular themes in your industry. What you might not be doing is thinking about what’s going to be impactful in the months and years to come. There’s value in looking to the future so here are five things you need in your next web redesign…
If you haven’t already got a chatbot on your current website then you should definitely consider one for your next web redesign. Providing site visitors with instant responses and information, chatbots build trust between you and your customers and also save you heaps of time. You’ll also be able to collect feedback and use visitor’s questions to create more tailored content. Use Google Analytics to track how users interact with your chatbot and identify any drop-offs.
2. Augmented Reality
Augmented reality is set to become one of the biggest trends in the very near future. Many businesses are using it to promote products in a first-person experience. For example offering customers a unique understanding of how products like clothing and furniture can fit into their life. But there are plenty of other ways you can introduce AR into your next web design, like embedding a Google Maps store walkthrough for an enhanced customer experience.
Making your next website more interactive and immersive is definitely a must if you want to stay ahead of your competitors. By offering your customers options, it gives them a sense of control making them feel empowered. By creating memorable experiences, you’ll find that customers want to return to your website and are more likely to find out more about your products and services.
4. Voice user interface (VUI)
As more people adopt voice search, you’ll need to make sure that your next web design incorporates a VUI-friendly SEO strategy. This means your content needs to become more conversational and approachable but still keyword-driven.
5. Personalised experiences
Things like your customer’s location and previous site searches can help tailor the content of your website dependent on the audience. Personalisation platforms can help you get ahead of your competitors by providing relevant, tailored content to your audience. For example, related content personalisation is where your website serves your customers recommendations based on what content you’ve previously viewed along with the behaviour of other users. You can also create personalised experiences by recognising the user through their IP address. Knowing where your users are coming from allows you to customise the content on your website to meet their needs, like personalising the welcome messaging on your homepage.