12 / 02 / 2020

5 of the biggest issues housing associations face in 2020 (and what you can do about them)

There's a lot going on in 2020 - here are some of the key issues that we think will be driving conversations in the social housing sector.

Quick note! This blog was published before the impacts of COVID-19. This was an unforeseen issue that we nor the housing sector couldn't have predicted. But we have added an additional point that looks at the issue of being prepared for any eventuality!

The housing sector, like any other, is facing challenges and changes during 2020. The political and environmental headlines of 2019 will continue to have an impact whilst the ramifications of the Grenfell tragedy are still not clear. Ultimately, amongst these major challenges, housing organisations are evaluating the specific issues that are going to impact on their services, solutions and support to tenants. 

Here are some of the key issues that will be driving conversations in 2020…  


    1. Health and safety compliance
      According to Inside Housing, there was 7.7% increase in annual repairs and maintenance spend last year equating to more than £250m across the sector. The biggest rises are in planned maintenance, and those larger landlords with a large portfolio of high-rise stock are impacted the most. The G15 has estimated it could cost as much as £6.9bn to make all of its existing buildings fire-safe.

      The reason for this is obvious. The sector remains in the midst of the post-Grenfell recovery. Cladding is being removed, fire doors replaced and compartmentation fixed. The Sector Risk Profile identifies the need for good quality data and compliance reporting to ensure the safety of all tenants. Phase Two of the Grenfell Tower Inquiry is underway, likely to highlight poor processes across product testing and certification in the construction industry.
    2. Social Housing White Paper
      The wider impact has been falsely promised for a while now – but a response to the Social Housing Green Paper is on the horizon. Boris Johnson made a pre-election promise that it would be delivered early in the year and it’s in the Conservative manifesto – due to set out further measures to empower tenants and support the supply of social homes.

      No one knows what it’s going to propose but the Regulator of Social Housing suggested key performance indicators will be introduced as part of consumer regulation. Housing associations can start talking to their tenants through things like surveys and NPS – as they say, feedback is the breakfast of champions and you can start to build a reputation for using their voice as a directive for change.

      Social Housing Green Paper
    3. Climate change
      As Greta Thunberg aptly puts it: "Change is coming, whether you like it or not." It’s on the agenda in a big way for 2020 across every sector: what can be done to help stop the climate emergency? Housing associations need to think about how they’re going to approach greener home obligations and what it means for them in financial terms – especially when many tenants will be feeling the direct consequences of climate change through the drastic recent flooding events. The ‘Future Homes Standard’ will set a precedent that will result in changes to development and building regulations, potentially banning things like gas boilers from new homes within the next five years.

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    4. The data minefield 
      From time to time the regulator has called into question the integrity of providers’ data. What the Hackitt review, Sector Risk Profile and Green Paper all revert back to is having consistent, trustworthy data. For many associations, this is murky territory, with little to no collation, categorisation or management of data as it moves through the development chain.

      In theory, associations should be able to instantly ascertain which houses are at risk, but the data just isn’t there or is unreliable. The UK Housing Data Standard has been developed to create a consistent benchmark for managing data across systems using Business Information Modelling (BIM) processes – something that could support the Hackitt Review’s proposal around every building having its own ‘digital passport’.

      Data in the housing sector
    5. Customers
      We made this one up – your customers are not a risk! But your reputation and relationships are at risk. Health and safety fears, poor quality homes, welfare reforms, and day-to-day services all impact how your customers view you. Managing the risk of adverse external perceptions and delivering the right outcomes is an integral part of establishing and maintaining effective relationships with your customers with stakeholders.

      Whilst every housing association wants to create the best homes and provide the best possible service, this usually means investing more, particularly in digital communications and modern ICT systems.

Bonus section: The issue of the unknown...



There are always going to be some issues that you simply can't foresee. Unfortunately, these kinds of issues can be the most damaging of all and, more often than not, there are warning signs we must be prepared to keep vigilant for. But it's not easy to predict things - hindsight bias means that when something predicted comes to pass, we assume it was always going to happen. 

This article was researched, written and published prior to the impacts of COVID-19, undoubtedly now one of the biggest 'issues' the housing sector will have to face in 2020 and arguably for many years to come. We didn't see it coming. We didn't have 'pandemic' as an issue to look out for. Because of course, hindsight is a fickle thing. Instead, we've circled back to this article to add a vague but significant issue that all housing associations need to consider: the unknown. 

How well prepared is your organisation to handle unpredictable change or unanticipated challenges? Whilst you can't possibly prepare for every worst-case scenario, you should be able to confidently anticipate what might happen and have sufficient strategies in place to handle them. The threat of a pandemic has been touched upon in various government risk profiling for a few years now, yet, across the board, little was done to acknowledge it.

But when you have other more pressing issues that are very real and impacting your tenants right now, it can be difficult to put priority towards potential things that might never come to be. What we will say is having core procedures, systems and processes in place can help put you in the best position to navigate these unexpected circumstances. And our point below still stands - that digitalisation really is fundamental to forming a solid foundation. 


What can you do to fix these issues?

Housing providers aim to put their residents at the heart of everything they do. Ultimately, you need to make their lives easier in any way possible. It comes back to this concept of doing more for less – and how is this really achievable in today’s political and economic climate? 

via Giphy

One of the biggest challenges with many of these issues is that they’re unpredictable. But you can try to get ahead of the issues by preparing as much as you can ahead of time – one of the key areas to focus on is digitalisation. With data so fundamental to solving these ongoing issues, implementing the right technical infrastructure now can help form a solid foundation from which to build and progress.   

Generally, the way housing associations currently using technology lags behind other industries but fairly straightforward implementations of IT systems, self-service and agile working can pave the way for cost-cutting and modernisation.

There are some considerable initial investments involved that can scare some organisations off, but digitalisation is an opportunity to start easing these pressure points for tenants and ultimately resulting in better outcomes for all involved. Giving some of that power back to the tenants through the ability to self-serve, whether that’s a portal or a chatbot, can save organisations money and better utilise resources, whilst creating a more straightforward, streamlined journey for the tenant.   


Want to understand more about what can be done to kickstart some of these digital transformation initiatives?

Download our report – ‘Housing Hindsight 2020: A report on digital transformation in housing’ – for a snapshot of what’s been going on in the housing sector when it comes to digitalisation, as well as what’s next… 

Download the Housing Hindsight 2020 Digital Transformation Report

Want to make channel shift happen? Get a free copy of our book!