You know it's Spring when the digital marketing community heads for the seaside and BrightonSEO, the UK's biggest search marketing training event and conference. Priding itself on being hands on, detailed and practical, BrightonSEO started small - the organisers say: "The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling asleep." Now attracting somewhere in the region of 4000 people, it's a great place to find out more about the hot topics in Search and beyond. Here are some of our top tweets from today...
I wonder what per cent of Google searches return broken or ugly meta descriptions in the top 5 results. #BrightonSEO#MakeMetasPrettypic.twitter.com/qt5JraD7TB
— Jason Dean Kaye (@SEOkaye) April 7, 2017
"By 2020 50% of searches will be voice searches.", @RajNijjer #BrightonSEO pic.twitter.com/4WKNDFCnbv
— Jack Rowley (@InboundJack) April 7, 2017
Insights from @Google #BrightonSEO #SEO pic.twitter.com/rO3EQLPUjM
— Matthis (@matthisduarte) April 7, 2017
"CTR is arguably the most important factor for organic rankings" #BrightonSEO pic.twitter.com/lLglcp2qxk
— Federico Duva (@FMDuva) April 7, 2017
"Visitors landing on wrong pages lead to 60% lower conversions." @willceciltech #BrightonSEO pic.twitter.com/ONnfREQ7Qu
— Paul Earnden (@paulearnden) April 7, 2017
Spot on mantra from @JuliaOgden2 about #contentmarketing. Never forget the fundamentals. #Brightonseo pic.twitter.com/Tlgaz7eGif
— Digirank (@Digirank) April 7, 2017
Performance = UX. 47% people expect the site to load in 2 seconds. Fast loading is crucial for user experience @basgr #BrightonSEO pic.twitter.com/CGFO0VsKm8
— SEMrush (@semrush) April 7, 2017
"Google uses machine learning. Shouldn't your SEO?" Andreas Voniatis #BrightonSEO pic.twitter.com/ixvE7GnB3P
— Sophie Everett (@ProdoSophie) April 7, 2017
You might think that AMP steals traffic from the regular page. Tests prove otherwise. 27% more mobile traffic! - @badams #BrightonSEO #seo pic.twitter.com/ms8pc9OnrX
— SEMrush (@semrush) April 7, 2017
