How we deliver Eye Tracking

Working with our clients we identify a typical demographic of the users of their site, we will then conduct a series of tests, typically with between 6-8  individuals who match that profile.

We invite users to a suitable location, either our purpose built lab or if needed out in the field using our mobile eye tracking equipment.   Clients are invited to watch the research live via a video link at our offices (whilst enjoying a cup of tea and a cake!)

All the tests are digitally recorded, providing compelling video highlights for you to view.

tea lady

So to summarise:-

  • We perform 1-on-1 individual testing, observing people performing realistic tasks under realistic circumstances.
  • Testing with a view to finding usability problems usually only requires 6-8 people per target demographic.
  • Testing normally takes around one hour per participant.
  • Testing takes place in our offices, or if required in the 'field' using our mobile equipment.
  • All tests are digitally recorded, permitting compelling video highlights for you to view.

Next step.. Find out more

Call our team on 0844 871 7272

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