Whether you are looking to increase sales, attract new talent,
safeguard your reputation or a combination of all of these,
then the truth is that traditional PR alone is no longer good
enough to help you meet your needs.
Today the media is not the only way to reach an audience,
the internet presents a boundless foreground to connect with a
wider, more diverse and selective audience.
Customers and journalists are engaging with brands in a totally
different way now to how they were even three years
ago. The principles and channels you use to reach people,
whether influencers or your direct customers, are also
Social Media is now giving PR an online voice through the many
online media tools such as blogs, podcasts, videos, and newswire
services with a strong participatory element through comments,
ratings, or other mechanisms.
The days of simply creating a media list and emailing out are
long gone; the most effective Public Relations campaigns have to
embrace Search and Social Media in all its glories.
The Prodo Digital's Online PR team are not just media experts,
with traditional journalistic approach, but they are also experts
in social media, digital channels and crucially (and almost
uniquely) they are also experts on how the search engines work too.
We build campaigns around your customers and targeted media
journalists and consumers real habits.
"53% of journalists are using blogs & forums to find story ideas"