Online PR

Whether you are looking to increase sales, attract new talent, safeguard your reputation or a combination of all of these,  then the truth is that traditional PR alone is no longer good enough to help you meet your needs.

Today the media is not the only way to reach an audience, the internet presents a boundless foreground to connect with a wider, more diverse and selective audience.

Customers and journalists are engaging with brands in a totally different way now to how they were even three years ago. The principles and channels you use to reach people, whether influencers or your direct customers, are also changing.

Social Media is now giving PR an online voice through the many online media tools such as blogs, podcasts, videos, and newswire services with a strong participatory element through comments, ratings, or other mechanisms.

The days of simply creating a media list and emailing out are long gone; the most effective Public Relations campaigns have to embrace Search and Social Media in all its glories. 

The Prodo Digital's Online PR team are not just media experts, with traditional journalistic approach, but they are also experts in social media, digital channels and crucially (and almost uniquely) they are also experts on how the search engines work too. We build campaigns around your customers and targeted media journalists and consumers real habits.