Social Media & Online PR
In today's media landscape, it is important to be where your
customers are. And that's online.
Social Media is no longer cutting edge, its main stream!
Social platforms such as Facebook, Twitter, LinkedIn, Google Plus
and YouTube are amongst the fastest ways to connect to new
customers and get the word out about your brand.
No matter the size of your company, the products or services you
provide, if your customers are online then they are using social
media, so there's no reason why you shouldn't be, too. It is all a
part of the web 2.0 revolution which has enabled users to
participate in online conversations, share documents, images and
Whether you are looking to increase sales, attract new talent,
safeguard your reputation or all of these, then the truth is that
traditional PR alone is no longer good enough to help you meet your
Social Media & Online PR combined can be incredibly powerful
- and they also have fringe benefits with your Search Engine
Optimisation too - as shown by our diagram!
Today the media is not the only way to reach an audience, the Web
presents a boundless foreground to connect with a wider, more
diverse and selective audience. Online PR is evolving quickly, from
the technology used, to the changing market dynamics, to the
increased demands and empowerment of the twenty-first-century
consumer. Most importantly, the principles and channels you use to
reach people, whether influencers or your direct customers, are
Social Media is now giving PR an online voice through the many
online media tools such as blogs, podcasts, videos, and news with a
strong participatory element through comments, ratings, or other
Micro blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of companies in a recent survey