Measuring Return on Investment
There are a miriad of reasons why you may want to conduct an SEO
campaign, but whatever the reason you need to agree the measures to
judge whether the campaign is a success.
We work with clients to calculate a number of different
indicators to ensure a return on investment. Some of
the measures you may consider could be:-
- increase in direct sales through your site
- increase in numbers downloading information
- interaction and sign up to your social media campaigns
- increase in numbers completing online enquiry forms
Many Search Engine Optimisation companies focus purely on your
position and ranking in the search engines, but we only consider
this to be half of the job. If we drive more traffic to your
site, but it doesn't convert then there is no benefit to you.
We work closely to agree the metrics of success and then each
month we produce a detailed report against those metrics.
Beginning with a benchmarking report at the beginning to form the
We work with you to assess the best measures of what a successful campaign would look like to your organisation.....and then we deliver it!