Measuring Return on Investment

There are a miriad of reasons why you may want to conduct an SEO campaign, but whatever the reason you need to agree the measures to judge whether the campaign is a success.

We work with clients to calculate a number of different indicators to ensure a return on investment.   Some of the measures you may consider could be:-

• increase in direct sales through your site
• increase in numbers downloading information
• interaction and sign up to your social media campaigns
• increase in numbers completing online enquiry forms

Many Search Engine Optimisation companies focus purely on your position and ranking in the search engines, but we only consider this to be half of the job.  If we drive more traffic to your site, but it doesn't convert then there is no benefit to you.

We work closely to agree the metrics of success and then each month we produce a detailed report against those metrics.  Beginning with a benchmarking report at the beginning to form the base line.