Approaches to SEO
We use a combination of techniques to get our clients the best
possible search engine rankings. The activity is split into
two key phases, 'On Page' & 'Off Page', the first phase is
always 'On Page' that means we look at your site content and
structure in the same way that the search engine spiders would see
it - and then make the necessary changes to make it easier and
quicker for them to find and trawl.
Once we are happy with the onpage work, we move onto the ongoing
phases of a campaign which focus on what is going on externally to
your site. There are a range of techniques that we use (shown
in our little diagram below) to ensure that the offpage activity
takes place - these combined form the basis of the ongoing link
building element of your campaign.
Only 15% of users will search beyond the first page on Google