Approaches to SEO

We use a combination of techniques to get our clients the best possible search engine rankings.  The activity is split into two key phases, 'On Page' & 'Off Page', the first phase is always 'On Page' that means we look at your site content and structure in the same way that the search engine spiders would see it - and then make the necessary changes to make it easier and quicker for them to find and trawl.

Onpage Activities

Once we are happy with the onpage work, we move onto the ongoing phases of a campaign which focus on what is going on externally to your site.  There are a range of techniques that we use (shown in our little diagram below) to ensure that the offpage activity takes place - these combined form the basis of the ongoing link building element of your campaign.

Offpage Activities