Our SEO Services
We offer only ‘white hat’ services, by that we mean we only use the most ethical methods to improve and retain your organic search engine positions. Google has very strict guidelines and if they are broken they will penalise you, we ensure that we follow these to the letter.
Our search engine optimisation services include:
Keyword Analysis – this is the first stage in any good SEO campaign, ensuring that we understand which are the best keywords and phrases for your audience. We carry out in-depth analysis and then make recommendations on which should be built into the strategy, based on looking to get the highest volume and best quality visitors to your site.
On Page optimisation – this is all the techy stuff that happens on your website, ensuring that it is ‘visible’ to the search engines. As well as all the elements related to the density and quality of the keywords that appear in your website.
Link Building – this is the other important aspect of SEO. We devise a strategy for building as many inbound links to your site as possible at a good steady pace, ensuring that your site is viewed as an authority in your sector.
Article Marketing – this is one of the methods used to assist in link building, as we write short articles about your organisation, service or products and ensure that they have great html links built in. They also assist with online PR by ensuring your organisation is featured in all the best online places.
Conversion Analysis – this is an area many SEO companies ignore, they report on how much traffic they have brought to your site and pat themselves on the back for increasing it, but this really is only half of the picture. The quality of the traffic is paramount, by continually analysing what visitors do on your site we can ensure we maximise the time spent on your account to deliver the best converting visitors. This often includes recommendations on tweaks and amends to your site to further improve performance.
ROI Reporting – we don’t just run you an automated report once a month, we communicate with you throughout the month, talk about what your competitors are doing, making recommendations as we go along. Then once per month we produce a detailed report for you, along with a summary of the activity carried out, and a confirmation of any tweaks to the strategy based on the results we are achieving. We agree before we start your campaigns on the goals that we jointly want to achieve and we report against these each month to ensure that you get a good assessment of your return on investment.
Keyword reporting – as part of our monthly reporting we include keyword position as one of the key elements, we look at how you are doing for the agreed keywords as well as how your competitors are fairing.
Press Release Submissions – online PR services are now predominant on the web and have changed the way in which most journalists consume their data sources. We make sure that you benefit from this and provide a full Press Release Submission service, packed with html links to benefit your link building strategies, as well as assist with your online PR.
Gaining high organic ranking on search engines is not a quick process, the minimum timescales that you should look at to get good results is six months and for some campaigns in highly competitive markets, 12 months.
High natural positions in search engines are not achieved overnight so we currently carry out SEO campaigns for a minimum of six months. SEO companies offering shorter-term solutions are rarely able to do the job properly – so beware, and make sure you’re getting good value for money!
We can carry out each of these services for you, the starting point is understanding your target audience, your websites current performance and devising the best strategy for you. Get in touch to find out how we can assist you generate more from your website.