Pay Per Click Management
Firstly, Pay Per Click is also known as PPC or Sponsored Links. Pay Per Click is keyword-specific advertising. It is paid for when a user clicks through to your website from an advert displayed on a search engine results page.
Costs per click is largely determined by how much competition there is for each keyword. Your advert’s position is dependant on your "bid price" (plus some measurements on how good your advert is, and the likelihood that it will be clicked on) – but in principle, the more you are prepared to pay per click, the higher your advert will appear on the page. Bid prices can start from as little as 10p per click.
Pay Per Click spending is set by daily budgets, which means that you never pay more than you have set as a limit - when your daily budget for clicks is spent, your advert simply stops displaying until the next day’s budget begins.
Google, MSN and Yahoo all have their own forms of PPC advertising, each of which work in a similar way.
PPC is entirely quantifiable. We work with you to ensure we maximise every single click, and complete daily monitoring of your campaigns to ensure that your budget channelled into the most effective keywords, to give you the best return on investment. At the end of each month you will receive a comprehensive report showing exactly how much you have spent and how much traffic and business we have generated for your investment.
Pay Per Click can be incredibly effective and if done correctly should act as one of your very best lead generators if not sales people!
We have more than 5 years experience of running PPC campaigns, large and small, and are here to help!